Week that was

Week That Was: 6th October

Week That Was: 6th October

Welcome to the Week That Was on, where we bring you the highlights, biggest news and hottest topics from the world of VR, AR and MR business in the last seven days.


Top Stories

The Future Of AR And VR From Google’s October Event 

The search company’s live presentation expanded on its first generation of hardware and looked forwards to more AI, AR and VR

Microsoft’s WMR Special Event 

Alex Kipman demonstrates the company’s Mixed Reality offering two weeks before it goes on sale to the general public.

Samsung Odyssey WMR Confirmed 

Microsoft’s Alex Kipman welcomes the latest addition to the headset manufacturers.



Snapchat Launches AR Art Installations 

Social media app collaborates with Jeff Koons for location-specific AR project.

AR Smartglass Company Wins Support From World Champ 

Everysight’s first brand athlete is former triathlon world champion, Chris ‘Macca’ McCormack.

The Chainsmokers’ Paris.VR Wins Award At Raindance VRX 

Kuju’s VR music video wins Best Branded VR Experience at film festival.

Initial Coin Offering For New Peer-to-Peer VR Livestreaming Service 

Global VR broadcaster, Prosense, starts cryptocurrency crowdfunder.

Sony To Release Updated PlayStation Move 

Motion controllers get minor updates to battery and connection terminal.

Guardian Newspaper To Give Away Free Google Cardboard 

UK publication offers free VR viewers this weekend to promote its immersive content.

Windows Mixed Reality: Prices And Release Dates [UPDATE: 3rd October]

[UPDATE: now with added Samsung] With six manufacturers releasing consumer versions of Microsoft’s WMR hardware, we line up what consumers will pay and when.

Is This What Samsung’s Next VR Headset Looks Like? [UPDATE: Yes it is]

[UPDATE: Microsoft store listing sets price and release date] Four high-resolution pictures are doing the rounds online, FCC Samsung filing references HMD.

AMC Pledges $20m For VR Content 

America’s biggest chain of cinemas doubles down on VR with two sizeable investments.

Vive Gets Fallout 4 VR Bundle 

HTC reveals every new Vive from today will get Bethesda’s AAA title free on release.

New PS VR Hardware Incoming 

Sony announces updates to its VR headset; integrated headphone cables and HDR pass-through.


Interviews And Opinion 

How Indie Studios Can Put Business First, Games Second 

David Gattig, CEO & Co-Founder at Avrlon VR Studio, shares strategies to help indie developers reduce risk and increase the chances of creating a commercial success.



4 Things We Learned About AR And VR At 4C In St Petersburg 

Round-up: two days of talks and panels at the Russian developer conference.


Data & Research 

Two-speed AR/VR Market After ARKit/ARCore 

Digi-Capital’s Tim Merel sees an AR upgrade, VR downgrade in the wake of recent big releases from Apple and Google.



XR Web Roundup: 3rd October 

Nine XR stories from around the web that caught our eyes: Camera slows iPhone X production; Toys R Us; UX design; Sports; Nerve implants; Al Jazeera; Death of pop-up ads; Healthcare; Construction.

Six Of The Best: 2nd October 

Your Monday morning briefing of the week’s most read stories: VR Indie Pitch; AR in construction; WMR for enterprise; VR staff training; Palmer Luckey and Nordic VR Startups; ICO crowdfunding.



AltspaceVR Saved From Closure By Microsoft 

Social VR start-up to join the Windows Mixed Reality ecosystem, service to continue unaffected.

‘Mind-Altering’ VR Content Studio Gets $4m Series A Investment 

Mayfield leads first round of funding into LA-based developers, TRIPP.

Varjo Secures $8.2M Series A Funding 

Finnish tech firm to grow, and market the first human eye-resolution VR/AR/XR bionic display.


Events News 

VRTGO Conference Next Month 

Details of some of the great speakers at the Gateshead event, as well as a 20% ticket discount offer.

Microsoft To Deliver Closing Keynote At Develop:VR 

One-day London conference places Windows Mixed Reality as its finale.


See you in seven days...

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.