ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

Featured Data & Research

British Videogames Industry's £5.11bn Revenue In 2017 RESEARCH Mar 2nd, 2018

British Videogames Industry's £5.11bn Revenue In 2017

New UKIE research shows VR hardware sector beat industry average growth, helped grow other sectors.

Rift Most Popular VR Headset On Steam MARKET SHARE Jan 4th, 2018

Rift Most Popular VR Headset On Steam

Oculus takes the lead from HTC’s Vive for the first time, according to December’s hardware survey.

VCs Shift Focus From VR To AR, Computer Vision And Machine Learning AR YOU MOBILE? Dec 18th, 2017

VCs Shift Focus From VR To AR, Computer Vision And Machine Learning

XR breaks investment records in 2017, with new emphasis on mobile Augmented Reality, CV and ML according to new research canvassing 30 prominent VCs in Sand Hill Road and China.

Latest Data & Research

$1 Billion VR/AR Investment In Last Quarter VR INVESTMENT TAKES A LEAP Dec 7th, 2017

$1 Billion VR/AR Investment In Last Quarter

Magic Leap and Niantic lead the way, with a total of $702 million invested between them, bringing annual total to $2.5bn.

Mountain Dew’s VR Marketing Beats Conventional Media POWER OF 360 Nov 28th, 2017

Mountain Dew’s VR Marketing Beats Conventional Media

360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.

One Million VR Headsets Shipped In Q3 2017 MARKET DATA Nov 27th, 2017

One Million VR Headsets Shipped In Q3 2017

XR on the up as hardware manufacturers ship a million units globally in third quarter; the first time the industry has broken the barrier. PS VR leads market share by a large margin.

Games Devs Choosing VR Over Console GENERATION NEXT Nov 23rd, 2017

Games Devs Choosing VR Over Console

Virtual Reality is already as popular as consoles for game development, new survey reveals.

$1.8B AR/VR Investment In Last 12 Months To Q3 2017 ANALYSIS Oct 9th, 2017

$1.8B AR/VR Investment In Last 12 Months To Q3 2017

Digi-Capital’s Tim Merel sees a transition from a VR driven investment market to a new mobile AR driven market.

Two-speed AR/VR Market After ARKit/ARCore Analysis Oct 3rd, 2017

Two-speed AR/VR Market After ARKit/ARCore

Digi-Capital’s Tim Merel sees an AR upgrade, VR downgrade in the wake of recent big releases from Apple and Google.

The AR Industry Landscape, Q2 2017 AR ON THE UP Jul 27th, 2017

The AR Industry Landscape, Q2 2017

The VR Fund has released its latest snapshot of the industry and finds robust increases driven by major players Facebook and Apple.

The Four Waves Of Augmented Reality FUTURE GAZING Jul 20th, 2017

The Four Waves Of Augmented Reality

Tim Merel anticipates the stages of AR’s development and finds Apple owns them all.

Survey Finds High End VR/AR Development Growth NEW DATA Jul 14th, 2017

Survey Finds High End VR/AR Development Growth

More developers are creating for high end VR/AR platforms, Vive leads the way to medium and long-term profitability.

$800m Investment In AR/VR In Q2 2017 INVEST IN SUCCESS Jul 5th, 2017

$800m Investment In AR/VR In Q2 2017

Tim Merel, founder and MD at international tech advisors, Digi-Capital, examines the most recent round of investments and looks forward to the sector's growth potential.

Public Awareness Of VR/AR Doubles BEAUTY AND DE BRAINS Jun 30th, 2017

Public Awareness Of VR/AR Doubles

A new report from Nielson shows more people are aware of immersive media, with Gear VR leading the charge.

Standalone Headsets To Drive VR Adoption INDUSTRY REPORT May 22nd, 2017

Standalone Headsets To Drive VR Adoption

Industry report finds that a third of the industry believes all-in-one hardware will drive consumer adoption of VR, AR and MR.

1 AR To Find Double Users Of VR In America This Year NEW FORECAST May 22nd, 2017

AR To Find Double Users Of VR In America This Year

New industry forecast finds AR off to a faster start than VR Stateside; strong growth predicted for both formats.

Enterprise VR Investment $167m In 2017 MAKE IT SO May 18th, 2017

Enterprise VR Investment $167m In 2017

New forecast from Superdata shows continued growth for VR in business next year, both in investment and R&D programs.

VR/AR Developers Need More Focus And Ambition REPORT WRITEUP May 10th, 2017

VR/AR Developers Need More Focus And Ambition

New report claims a wide discrepancy between revenue ambitions and financing needs of VR start-ups.

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