Snapchat has launched new location-specific AR art, exclusively viewable on the app and in collaboration with contemporary artist Jeff Koons. Termed ‘digital Lenses installations’, Koons’ artworks will be accessible in specific locations around the world through Snapchat.
Speaking of his artworks viewable through the AR lenses, Koons said, “I’ve always loved reflective surfaces, if you move you see the background shifting on the object and the main aspect is that it reflects the viewer.”
Leaked Launch And Crashing Problems
The launch was leaked by way of Snapchat’s own countdown to the announcement, wherein people were able to manually change the date on their own computer in order to fool the clock and access the announcement early.
Since launch, TechCrunch reports that the AR art feature has some crashing problems and technical glitches, saying, “The first few times the AR sculpture was changing locations, floating randomly in the sky, and overlaying itself on concrete pillars.”
Snapchat has welcomed other artists to submit their own work towards this project. With an Artists Welcome option available on the website, artists are asked to link Snapchat to their own art portfolios, with the hope of possibly being featured as AR art in future.