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AMC Pledges $20m For VR Content

AMC Pledges $20m For VR Content

America’s biggest chain of cinemas doubles down on VR with two sizeable investments, as AMC Entertainment Holdings is investing more than $20 million in VR arcades and Location Based Entertainment.

AMC will be the lead investor in a $20m series B financing round, pledging $10m to Steven Spielberg’s Dreamscape Immersive and $10m to support the wider production of VR content, according to an article on Bloomberg

The company plans to launch six VR centres in the US and the UK over the next 18 months. Dreamscape Immersive also plans to open its flagship centre in LA’s Westfield Century City Mall in Q1 next year.


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Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing TheVirtualReport.biz, Steve contributes to PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

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