Week that was

Week That Was: 30th June

Week That Was: 30th June

Welcome to the Week That Was on, where we bring you the highlights, biggest news and hottest topics from the world of VR, AR and MR business in the last seven days.


Top Stories

Magic Leap Says Launch “Not Far Away” 

Founder Rony Abovitz reveals that manufacture has begun on consumer units of its hardware.

VR Indie Pitch San Francisco Winners 

As the first day of VR Connects San Francisco ends, we can announce the winners and runners-up of the VR Indie Pitch.

Palmer Luckey Funds Revive 

Oculus co-founder pledges financial support enabling Vive owners to use Oculus software.



New York Gets VR/AR Lab 

Mayor Bill de Blasio reveals plans for a 15,000 sq ft facility with $6m public funding to position New York as a global leader in the VR/AR industry.

Google’s VR Ad Experiments 

Prototyping team calls for developers to help test early-stage solutions.

Bait! Lands 2m Downloads 

Gear VR fishing game finds new users with new controller, plus Google Daydream release.

Queen Launches Live VR Experience 

British rock band’s VR The Champions gives fans the chance to experience a live concert like never before.

VR Web Roundup: 20th June 

Apple acquires eye-tracking co?; Alpha Glass AR Kickstarter; Project Cars 2; Gran Turismo Sport; Super Mario; Jobs and AI; ARKit; Health and wellness.

Vive Studios Releases New WWII Shooter 

Front Defense launches on Viveport today, Steam release next month.

VirZOOM To Go 

VR fitness firm opens pre-orders for add-on sensor for any bicycle.

CastAR To Close Its Doors 

Start-up fails to secure funding to bring Valve AR technology to market, all assets to be liquidated.

HTC Vive Partners With Tate Modern 

London’s Tate Modern gets a VR exhibition looking at the life and work of early 20th Century Italian artist, Modigliani.

Bjork VR Wins Cannes Grand Prix 

The Notget experience gets the grand prix at Cannes Lions; awards for the BBC, NikeID and Google’s Tilt Brush.

See Knuckles In Action 

New video shows Valve’s next gen VR controller in action.


Interviews And Opinion 

Magic Leap: What It Isn’t – And What It Could Be 

Magic Leap CEO Rony Abovitz explains spatial computing, the company’s mysterious hardware, its place in a wider ecosystem and the ethical implications of creating the next computing platform.


Data & Research 

Public Awareness Of VR/AR Doubles 

A new report from Nielson shows more people are aware of immersive media, with Gear VR leading the charge.



Dream Reality Interactive Secures Investment 

Core team behind PlayStation VR Worlds gets funding from Mother, and PlayStation co-founder, Phil Harrison.


See you in seven days...

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.