Data & Research Nov 28th, 2017

Mountain Dew’s VR Marketing Beats Conventional Media

360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.

• VR
• Advertising
• 360 Video
• Marketing

News Nov 6th, 2017

Adidas Launches Delicatessen VR Experience

Global sports brand hooks up with XR talent from Britain, Argentina and America to bring a 1,000m climb to Virtual Reality.

• VR
• Marketing
• Adidas

News Oct 25th, 2017

Coca-Cola Turns To VR And AR For Halloween

Company’s largest Halloween campaign in the UK features jump-scare VR and Snapchat packaging for Fanta.

• VR
• AR
• Marketing

Job News Sep 7th, 2017

Microsoft Looking For WMR Brand Ambassadors In The UK

Job listing shows nationwide demos from 20th October to the end of the year.

• VR
• Demo
• Marketing
• WMR

News Jul 13th, 2017

New Capabilities For AR

Random42 Scientific Communication marks its 25th year with new medical and scientific AR marketing app.

• AR
• Marketing
• Medical
• Release

Deal Jun 30th, 2017

Dream Reality Interactive Secures Investment

Core team behind PlayStation VR Worlds gets funding from Mother, and PlayStation co-founder, Phil Harrison.

• VR
• Investment
• deal
• Marketing

1 News Jun 21st, 2017

Enjoy Rémy Martin In Mixed Reality

French cognac company uses HoloLens to take consumers on Mixed Reality tours of its vineyards.

• HoloLens
• MR
• Marketing

Job News Apr 3rd, 2017

Microsoft Hires MR Marketing VP From Oculus

Redmond giant takes CMO from Californian VR rival.

• MR
• Marketing
• VP

Interviews & Opinion Mar 7th, 2017

How VR Is Changing The Way We Book Holidays

Sam Williamson of Supercontrol Holiday Booking looks at the benefits the holiday rental industry is already seeing as businesses turn to VR for their marketing.

• VR
• Marketing
• Opinion
• Holiday Rentals

Data & Research Feb 7th, 2017

AR Key To £1bn UK Economic Boost

A recent report finds that AR technology could help British consumers to bridge the ‘imagination gap’.

• AR
• Report
• Marketing
• Retail

News Jan 2nd, 2017

Discover the secret to marketing your new VR game

A dedicated track at January's VR Connects event promises expert marketing insight

• VR
• Investment
• Networking
• Event
• VR Connects
• Marketing

as News Dec 20th, 2016

For Your Consideration: Web Roundup

Some of the top VR stories from around the web that caught our eye in the last few days.

• VR
• Roundup
• Marketing
• UI

News Dec 5th, 2016

Star Wars VR Experience With ODEON

Walt Disney Studios and RealD showcase Rogue One: A Star Wars Story at cinemas around the UK.

• VR
• Marketing
• Star Wars
• Experience

Interviews & Opinion Nov 17th, 2016

VR Is Growing Up!

We spoke to Bertie Millis about leaving the security of a steady job to set up Virtual Umbrella, how the agency is maturing with the VR industry and what to expect from VR Connects London.

• Interview
• Marketing
• Branding
• PR

News Oct 17th, 2016

Set Sail With New 360 Interactive Experience

Innovative cruise line turns to virtual reality to market their newest launch.

• VR
• Launch
• 360 Video
• Marketing