ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

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Wendy’s opens a virtual reality restaurant News Apr 4th, 2022

Wendy’s opens a virtual reality restaurant

Who needs the metaverse when we already have the Wendyverse in Meta's Horizon Worlds?

Snap launches Arcadia, a global creative studio for branded augmented reality News Oct 21st, 2021

Snap launches Arcadia, a global creative studio for branded augmented reality

Platform agnostic division aims to set the highest creative and technical standards in the market

Mountain Dew’s VR Marketing Beats Conventional Media Data & Research Nov 28th, 2017

Mountain Dew’s VR Marketing Beats Conventional Media

360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.

Adidas Launches Delicatessen VR Experience News Nov 6th, 2017

Adidas Launches Delicatessen VR Experience

Global sports brand hooks up with XR talent from Britain, Argentina and America to bring a 1,000m climb to Virtual Reality.

Coca-Cola Turns To VR And AR For Halloween News Oct 25th, 2017

Coca-Cola Turns To VR And AR For Halloween

Company’s largest Halloween campaign in the UK features jump-scare VR and Snapchat packaging for Fanta.

Microsoft Looking For WMR Brand Ambassadors In The UK Job News Sep 7th, 2017

Microsoft Looking For WMR Brand Ambassadors In The UK

Job listing shows nationwide demos from 20th October to the end of the year.

New Capabilities For AR News Jul 13th, 2017

New Capabilities For AR

Random42 Scientific Communication marks its 25th year with new medical and scientific AR marketing app.

Dream Reality Interactive Secures Investment Deal Jun 30th, 2017

Dream Reality Interactive Secures Investment

Core team behind PlayStation VR Worlds gets funding from Mother, and PlayStation co-founder, Phil Harrison.

Enjoy Rémy Martin In Mixed Reality News Jun 21st, 2017

Enjoy Rémy Martin In Mixed Reality

French cognac company uses HoloLens to take consumers on Mixed Reality tours of its vineyards.

Microsoft Hires MR Marketing VP From Oculus Job News Apr 3rd, 2017

Microsoft Hires MR Marketing VP From Oculus

Redmond giant takes CMO from Californian VR rival.

How VR Is Changing The Way We Book Holidays Interviews & Opinion Mar 7th, 2017

How VR Is Changing The Way We Book Holidays

Sam Williamson of Supercontrol Holiday Booking looks at the benefits the holiday rental industry is already seeing as businesses turn to VR for their marketing.

AR Key To £1bn UK Economic Boost Data & Research Feb 7th, 2017

AR Key To £1bn UK Economic Boost

A recent report finds that AR technology could help British consumers to bridge the ‘imagination gap’.

Discover the secret to marketing your new VR game News Jan 2nd, 2017

Discover the secret to marketing your new VR game

A dedicated track at January's VR Connects event promises expert marketing insight

as For Your Consideration: Web Roundup News Dec 20th, 2016

For Your Consideration: Web Roundup

Some of the top VR stories from around the web that caught our eye in the last few days.

Star Wars VR Experience With ODEON News Dec 5th, 2016

Star Wars VR Experience With ODEON

Walt Disney Studios and RealD showcase Rogue One: A Star Wars Story at cinemas around the UK.

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