Self-proclaimed 'camera company' - and social media player - Snap Inc has announced the launch of a new global creative studio for branded augmented reality, Arcadia. The studio will develop new technology and deliver innovative, impactful and effective AR experiences to brand and agency partners.
Committed to highlighting AR as a results-proven format, Arcadia will be platform agnostic and develop experiences that can live across platform, web and app-based AR environments. Arcadia will work on a studio model and will take on select projects that require the most creative and technical skillset. In doing so, the studio aims to develop the next generation of branded AR experiences and lead the charge on innovation for the larger AR creation ecosystem.
The studio will partner with brands, agencies and creators to elevate what’s possible in AR, hopiing to establish it as a must-buy, always-on format to engage with the millennial and Gen-Z audience. At launch, Arcadia has secured partnerships with world-class marketers including P&G Beauty, Verizon, WWE and Shake Shack.
Arcadia will serve brands, agencies and creators in one of three ways:
- Studio of Record: Arcadia will become the official “AR Studio of Record” and take on all of their AR production, strategy and insight needs across platforms.
- Project Based Work: Arcadia will deliver against a specific scope-of-work that align to Arcadia’s mission
- Strategic Partner: Arcadia will offer AR Strategy expertise to clients/agencies in the form of workshops, insights and trend reporting to up-level their own capabilities
By focusing sharply on the AR format, the creative studio will 'set the highest creative and technical standards in the market' capture an early-mover advantage, command credibility and reframe the value that a modern studio brings to its clients'.
“Arcadia delivers a compelling solution for brands and agencies who understand the immediate value of developing world-class AR experiences, rooted in craft, technology and customer experience. With the launch of Arcadia, Snap Inc. is further investing in an AR ecosystem, backed by partners, creators and tools, that drives full-funnel results for businesses across the globe” said Jeff Miller, Global Head of Creative Strategy.
The creative studio will function as a division of Snap and will have the freedom to operate independently to appropriately serve clients’ AR needs across platforms.