ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

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WPP and Snap Inc launch augmented reality partnership News Oct 1st, 2021

WPP and Snap Inc launch augmented reality partnership

The AR Lab will deliver marketing and commerce solutions for brands

Adverty brings world’s first platform for programmatic native advertising to AR and VR News Apr 13th, 2018

Adverty brings world’s first platform for programmatic native advertising to AR and VR

A new type of ad space within augmented and virtual reality.

Blockchain and VR combo to disrupt ad tech Deal Apr 4th, 2018

Blockchain and VR combo to disrupt ad tech

Victory Square Technologies acquires Flo Digital to change the way brands connect with customers

Mountain Dew’s VR Marketing Beats Conventional Media Data & Research Nov 28th, 2017

Mountain Dew’s VR Marketing Beats Conventional Media

360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.

Advrty Releases VR Ad Platform News Sep 14th, 2017

Advrty Releases VR Ad Platform

Stockholm start-up gets the nod from Coca Cola as its advertising solution enters beta.

Mobile 360 And VR Ad Co Secures $10.5 Million Investment Deal Aug 18th, 2017

Mobile 360 And VR Ad Co Secures $10.5 Million Investment

Immersv Closes Series A financing led by Rogers Venture Partners.

Interview: Advertising In Another Dimension Interviews & Opinion Jul 27th, 2017

Interview: Advertising In Another Dimension

We met up with the founder and CEO of Advir, Samuel Huber, to learn more about his ambitions for non-intrusive ads in XR and helping developers monetise their content.

Google’s VR Ad Experiments News Jun 30th, 2017

Google’s VR Ad Experiments

Prototyping team calls for developers to help test early-stage solutions.

Buy Daydream, Git Gud At Dodgeball News May 19th, 2017

Buy Daydream, Git Gud At Dodgeball

That seems to be the message behind Google’s 36-second ad released on Wednesday.

VR Ad Tech Company Raises $570,000 In Seed Funding Deal May 4th, 2017

VR Ad Tech Company Raises $570,000 In Seed Funding

Swedish firm to develop its advertising platform for games and apps in virtual worlds through Mixed Reality glasses.

Virtual Reality, Real Revenue Interviews & Opinion Dec 29th, 2016

Virtual Reality, Real Revenue

Ariel Shimoni, Director of VR at StartApp.com, explores the options for monetising VR content, what we can learn from mobile and the takeaway facts from existing campaigns.

as The 5 trends that will dictate mobile gaming's evolution in 2016 Feature Feb 22nd, 2016

The 5 trends that will dictate mobile gaming's evolution in 2016

David Diaz consults his crystal ball

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