Rémy Martin is one of the first brands to launch an MR experience for Microsoft HoloLens. Rooted in Exception launched at an LA world première last week, before being rolled out to stores and events worldwide.

The experience was developed by London studio Kazendi, and is voiced by Baptiste Loiseau, the prestigious cognac company’s Cellar Master. The interactive experience centeres around a wooden table, on which the Cognac Grande Champagne and Cognac Petite Champagne vineyards are holographically displayed.

Augustin Depardon, Global Executive Director at Rémy Martin said, “Mixed Reality is an amazing opportunity for storytelling. How better could we engage our customers and tell them about our roots than by bringing our story to life, for them to see?”

Maximilian Doelle, Chief Holographic Officer at Kazendi said, “Mixed Reality is about engaging people in new social experiences. We are thrilled to launch our first consumer brand experience using HoloLens with Rémy Martin, who, despite being an almost 300 year old brand continues to innovate and build on its manifesto”.