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Enjoy Rémy Martin In Mixed Reality

Enjoy Rémy Martin In Mixed Reality

Rémy Martin is one of the first brands to launch an MR experience for Microsoft HoloLens. Rooted in Exception launched at an LA world première last week, before being rolled out to stores and events worldwide.

The experience was developed by London studio Kazendi, and is voiced by Baptiste Loiseau, the prestigious cognac company’s Cellar Master. The interactive experience centeres around a wooden table, on which the Cognac Grande Champagne and Cognac Petite Champagne vineyards are holographically displayed.

Augustin Depardon, Global Executive Director at Rémy Martin said, “Mixed Reality is an amazing opportunity for storytelling. How better could we engage our customers and tell them about our roots than by bringing our story to life, for them to see?”

Maximilian Doelle, Chief Holographic Officer at Kazendi said, “Mixed Reality is about engaging people in new social experiences. We are thrilled to launch our first consumer brand experience using HoloLens with Rémy Martin, who, despite being an almost 300 year old brand continues to innovate and build on its manifesto”.

  


Editor

Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing TheVirtualReport.biz, Steve contributes to PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

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Reinaldo Rodriguez CEO Co founder
Another great example of good use of AR and MR for the marketing, branding and sales actions.
AR in the near future with the help of IoT and AI fuse the sales and logistic in real time for customers, delivery the revolution in the customer experience.
AR and MR will help to invite people to visit shops not only to check the product on site and buy online after, but to increase the impulsive buys