Star Wars VR Experience With ODEON

Star Wars VR Experience With ODEON

Starting today to celebrate the upcoming release of Rogue One: A Star Wars Story, fans who go to ODEON Cinemas around the UK will have the opportunity to explore the Star Wars galaxy in Virtual Reality as an X-Wing fighter pilot.

Working with leading cinema technology company RealD and ILMxLab, Walt Disney Studios have created an industry-first experience that will be travelling to three ODEON cinemas in the UK. The experience gives fans the opportunity to immerse themselves in a 360 immersive VR preview of Rogue One: A Star Wars Story, before it lands in UK cinemas on Dec 15.

Each location has two highly detailed and bespoke X-Wing fighter pilot helmets, close replicas of those in the film that also incorporate the latest VR tech. Budding pilots have a choice to make; Red Squadron or Blue Squadron.

Red 5 standing by!

Users will enter a VR world, where they can watch the trailer in 3D or experience ‘Rogue One: Recon’, a fully immersive 360 experience created by ILMxLAB that builds directly into the storyline of the new film. It puts users in the cockpit of an X-Wing, but what starts as a routine mission takes a sharp turn as you stumble upon unexpected Imperial presence - and something they will do anything to keep hidden.


Audiences will be able to take part at the following locations:

  • ODEON Milton Keynes: from today until Tuesday 6th December
  • ODEON Leicester Square: Thursday 8th December until Monday 12th December
  • ODEON Manchester Trafford Centre: Thursday 15th December until late January

Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing, Steve contributes to, and, as well as creating marketing content for a range of SMEs and agencies.


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