“For years, we’ve been meeting our fans in unexpected ways and places with our unique approach to social media, gaming, and engagement,” Said chief marketing officer at Wendy’s, Carl Loredo. “We’re excited to take this to the next level by launching the Wendyverse in Meta’s Horizon Worlds and bringing a totally new dimension of access to our fans. Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across every world – with a Frosty and fries in hand.”
Horizon Worlds is Meta’s metaverse through which users socialise via avatars while using virtual reality headsets. In February, the metaverse, which launched in 2021, reached 300,000 users.
“Wendy’s, Meta’s Creative Shop, and Horizon Worlds creators worked together to bring this experience to life,” said Nicky Bell, Meta’s Vice President of Creative Shop. “Wendy’s has always been an innovative leader in how they work with creators. Building this world is a great example of how brands can show up in Horizon Worlds in intentional, meaningful ways with their communities.”
Beyond a virtual fast-food restaurant, the Wendyverse includes a basketball court, The Buck BiscuitDome. Here users can go one-on-one against a virtual Baconator. Additionally, to promote the Wendyverse, the fast-food franchise is offering customers of its physical world locations Sausage and Bacon, Egg & Cheese Biscuits for just $1 from April 1 through May 1.
To experience the Wendyverse, users will need a Meta Quest 2. However, those without a Quest 2 can find a viewer-only version on Wendyverse.com.