Random42 Scientific Communication has released an AR app, New Capabilities, which allows the user to explore their capabilities in Medical Animation, Scientific Virtual Reality, Augmented and Mixed Reality, and more.

This new app uses visual recognition technology to bring content to life and lets the user explore the world of AR by simply scanning a page with their smart device, activating interactive scientific animations, holograms and video content. This brings traditional marketing materials to life and is just one example of how AR technology can be used to truly engage and immerse your audience.

The user can browse medical animations on a variety of educational scientific topics, or learn about the latest creative technologies taking over the health industry; including Virtual, Augmented and Mixed Reality as well as a whole host of interactive applications, all designed to engage, entertain and educate the user.

"This interactive app offers clients a new way to experience our work, elevating our standard capabilities presentation into a format that highlights our expertise in a real-life user experience," said Ben Ramsbottom, Medical Director and CEO at Random42. "We often talk about being a leading agency with strong interactive capabilities, which is perfectly demonstrated in this new innovative platform. We believe that this new app will build upon the great success of our Virtual Reality App that launched last year, which has had tens of thousands of downloads to date."

New Capabilities is available for download now on Google Play and the iTunes store. The experience can be accessed online or using a physical brochure which you can request on the Random42 website.