Week that was

Week That Was: 1st December

Week That Was: 1st December

Welcome to the Week That Was on, where we bring you the highlights, biggest news and hottest topics from the world of VR, AR and MR business in the last seven days.


Top Stories

Oculus Panel: VR Today And Tomorrow

Oculus’ Exec producer, Warner’s EVP, a film critic, and Raindance founder talk about Virtual Reality, filmmaking and the future of narrative. And ask uncomfortable questions along the way...

Microsoft Sued For Triple Damages over HoloLens Patent Infringements

HoloTouch seeks a jury trial and damages, claiming the tech giant copied its holographic imaging despite being aware of the company’s patents.

One Million VR Headsets Shipped In Q3 2017

XR on the up as hardware manufacturers ship a million units globally in third quarter; the first time the industry has broken the barrier. PS VR leads market share by a large margin.

Oculus Panel: VR Today And Tomorrow


Vive Expands VR/AR Accelerator Program With Third Batch of Companies

26 new companies to receive investment from HTC’s global incubator to advance Virtual and Augmented Reality.

Google To Support Philanthropic Efforts With VR

The Daydream Impact Project aims to boost organisations, nonprofits and advocates for change by providing resources to create promotional and immersive Virtual Reality content.

Huawei And TPCAST’s 5G VR Rendering For Mobile

Chinese partnership aims to bring greater visuals to mobile Virtual Reality.

IMAX VR Opens in Manchester

The UK gets the chain's first European VR centre, offering a variety of experiences using the HTC Vive or Star VR.

Apple AR Patents Granted

The new patents, relating to compositing an AR scene, signal another success for Apple’s AR future.

PS VR Tops Amazon’s Black Friday Best Seller Spot

PlayStation’s VR bundles have placed the headset as Amazon’s top seller during the Black Friday sales.

360-Video Green Flagged For F1 Cars Next Year

All cars to carry 360-video cameras from 2018.

Amazon's New Intuitive VR Creator For Browsers

Amazon Sumerian, now in preview, allows users to build and play VR/AR experiences without software restrictions.

Pokemon GO Wins Best Game At BAFTA Children’s Awards

Niantic beats Playroom VR to the gong with its AR breakout hit.

Vive Expands VR/AR Accelerator Program With Third Batch of Companies

Interviews And Opinion

The Future Of VR Arcades In China And Beyond

We speak with the CEO and COO of China's Yue Cheng Technology about Location Based Entertainment and building East-West bridges in Virtual Reality.


Data & Research 

Mountain Dew’s VR Marketing Beats Conventional Media

360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.



Six Of The Best: 27th November

Your Monday morning briefing of the six most read recent stories: Black Friday; surveys; Apple's $30m AR acquisition; $2m for cloud AR / VR; Data: devs choosing XR; UK public VR festival.

Six Of The Best: 27th November


US Retailer Buys AR Firm For $112m

Williams-Sonoma acquires 3D imaging and Augmented Reality company, Outward, to make shopping experiences at chains such as Pottery Barn more interactive.

Niantic Raises $200m Investment

Pokemon GO developers announce series B investment ahead of Harry Potter AR game.

US Retailer Buys AR Firm For 2m

Events News

The First Red Letter Date For Your XR Diary In 2018

XR Connects returns to London with added AR, more MR and a veritable feast of VR once more as part of the biggest b2b games conference in the UK.

VR Creative Summit Returns To London Next Week

One-day event will explore the potential for VR, AR and Mixed Reality across the film, broadcast and advertising industries.

The First Red Letter Date For Your XR Diary In 2018

See you in seven days... 

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.