Welcome to the Week That Was on TheVirtualReport.biz, where we bring you the highlights, biggest news and hottest topics from the world of VR, AR and MR business in the last seven days.
Oculus’ Exec producer, Warner’s EVP, a film critic, and Raindance founder talk about Virtual Reality, filmmaking and the future of narrative. And ask uncomfortable questions along the way...
HoloTouch seeks a jury trial and damages, claiming the tech giant copied its holographic imaging despite being aware of the company’s patents.
XR on the up as hardware manufacturers ship a million units globally in third quarter; the first time the industry has broken the barrier. PS VR leads market share by a large margin.
26 new companies to receive investment from HTC’s global incubator to advance Virtual and Augmented Reality.
The Daydream Impact Project aims to boost organisations, nonprofits and advocates for change by providing resources to create promotional and immersive Virtual Reality content.
Chinese partnership aims to bring greater visuals to mobile Virtual Reality.
The UK gets the chain's first European VR centre, offering a variety of experiences using the HTC Vive or Star VR.
The new patents, relating to compositing an AR scene, signal another success for Apple’s AR future.
PlayStation’s VR bundles have placed the headset as Amazon’s top seller during the Black Friday sales.
All cars to carry 360-video cameras from 2018.
Amazon Sumerian, now in preview, allows users to build and play VR/AR experiences without software restrictions.
Niantic beats Playroom VR to the gong with its AR breakout hit.
We speak with the CEO and COO of China's Yue Cheng Technology about Location Based Entertainment and building East-West bridges in Virtual Reality.
360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.
Your Monday morning briefing of the six most read recent stories: Black Friday; surveys; Apple's $30m AR acquisition; $2m for cloud AR / VR; Data: devs choosing XR; UK public VR festival.
Williams-Sonoma acquires 3D imaging and Augmented Reality company, Outward, to make shopping experiences at chains such as Pottery Barn more interactive.
Pokemon GO developers announce series B investment ahead of Harry Potter AR game.
XR Connects returns to London with added AR, more MR and a veritable feast of VR once more as part of the biggest b2b games conference in the UK.
One-day event will explore the potential for VR, AR and Mixed Reality across the film, broadcast and advertising industries.
See you in seven days...