Week that was

Week That Was: 15th September

Week That Was: 15th September

Welcome to the Week That Was on, where we bring you the highlights, biggest news and hottest topics from the world of VR, AR and MR business in the last seven days.


Top Stories

Breaking News: AR At Today's Special Event From Apple 

iPhone 8 drives AR; new gyroscopes and accelerometers; Warhammer; MLB; Astronomy; and multiplayer Sci-Fi, The Machines.

More Money For Magic Leap? 

Secretive start-up may be about to tie up an additional half-a-billion dollar funding.

Breaking News: AR At Today's Special Event From Apple


Game Cooks Releases VINDICTA! On Oculus Rift 

VR Indie Pitch San Francisco winner launches on Rift, adds The Hive level and weapon.

Advrty Releases VR Ad Platform 

Stockholm start-up gets the nod from Coca Cola as its advertising solution enters beta.

Aprilia In MotoGP AR First 

Italian factory bike racing team equips its pit crew with smart helmets to improve race preparation.

Cross-Platform Solution Makes Developing AR Faster 

8th Wall brings AR to more iOS and Android phones, democratising the XR experience for all.

Meta 2 Now Supports SteamVR 

AR headset SDK update enables developers to port OpenVR apps to Meta 2 with no additional coding.

Meta 2 Now Supports SteamVR

Interviews And Opinion 

Is AR In Front For Smartphones As VR Stumbles? 

Craig Chapple, Editor at, examines the case for AR’s dominance in a mobile-driven market.

Is AR In Front For Smartphones As VR Stumbles?


Focal Point: Will WMR Win The XR War? 

Our panel of experts offer their thoughts on third-party Windows Mixed Reality headsets and the impact they will have on the industry when they go on sale next month.

XR Web Roundup: 12th September 

Magic Leap and nanomaterials; ARCore vs ARKit; Filmmaking; Internet of Things and AR; Venice Film Festival; More, better content; Get a career in VR.

Six Of The Best: 11th September 

Your Monday morning briefing of the six most read stories: Accessibility in VR; HTC to sell Vive?; Series A funding; Motion sickness solved?; WMR dates and prices; Star Wars AR.

XR Web Roundup: 12th September


WarDucks Secures $1.5m Investment 

Dublin VR developers raise funds as part of its move to bring the Sneaky Bears brand from mobile VR to PS VR, Rift and Vive.


Events News 

XR Connects Helsinki: Your Route To Expert Insight 

Just a few of the world-class speakers appearing at next week’s two-day event in Finland.

Develop:VR Announces Keynote Speakers 

November’s London event headlined by Sony London Studio’s Director of VR, Stuart Whyte.

Last Chance! Tickets For XR Connects Helsinki 

The XR Connects world tour 2017 lands in Finland for its grand finale next week on 19th and 20th September – don’t miss out!

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.