ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

VR

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British Videogames Industry's £5.11bn Revenue In 2017 Data & Research Mar 2nd, 2018

British Videogames Industry's £5.11bn Revenue In 2017

New UKIE research shows VR hardware sector beat industry average growth, helped grow other sectors.

Rift Most Popular VR Headset On Steam Data & Research Jan 4th, 2018

Rift Most Popular VR Headset On Steam

Oculus takes the lead from HTC’s Vive for the first time, according to December’s hardware survey.

VCs Shift Focus From VR To AR, Computer Vision And Machine Learning Data & Research Dec 18th, 2017

VCs Shift Focus From VR To AR, Computer Vision And Machine Learning

XR breaks investment records in 2017, with new emphasis on mobile Augmented Reality, CV and ML according to new research canvassing 30 prominent VCs in Sand Hill Road and China.

Mountain Dew’s VR Marketing Beats Conventional Media Data & Research Nov 28th, 2017

Mountain Dew’s VR Marketing Beats Conventional Media

360-video campaign garners 22% post-view click-through rates, a 2,100% increase over mobile industry average.

One Million VR Headsets Shipped In Q3 2017 Data & Research Nov 27th, 2017

One Million VR Headsets Shipped In Q3 2017

XR on the up as hardware manufacturers ship a million units globally in third quarter; the first time the industry has broken the barrier. PS VR leads market share by a large margin.

Games Devs Choosing VR Over Console Data & Research Nov 23rd, 2017

Games Devs Choosing VR Over Console

Virtual Reality is already as popular as consoles for game development, new survey reveals.

$1.8B AR/VR Investment In Last 12 Months To Q3 2017 Data & Research Oct 9th, 2017

$1.8B AR/VR Investment In Last 12 Months To Q3 2017

Digi-Capital’s Tim Merel sees a transition from a VR driven investment market to a new mobile AR driven market.

Two-speed AR/VR Market After ARKit/ARCore Data & Research Oct 3rd, 2017

Two-speed AR/VR Market After ARKit/ARCore

Digi-Capital’s Tim Merel sees an AR upgrade, VR downgrade in the wake of recent big releases from Apple and Google.

Survey Finds High End VR/AR Development Growth Data & Research Jul 14th, 2017

Survey Finds High End VR/AR Development Growth

More developers are creating for high end VR/AR platforms, Vive leads the way to medium and long-term profitability.

$800m Investment In AR/VR In Q2 2017 Data & Research Jul 5th, 2017

$800m Investment In AR/VR In Q2 2017

Tim Merel, founder and MD at international tech advisors, Digi-Capital, examines the most recent round of investments and looks forward to the sector's growth potential.

Public Awareness Of VR/AR Doubles Data & Research Jun 30th, 2017

Public Awareness Of VR/AR Doubles

A new report from Nielson shows more people are aware of immersive media, with Gear VR leading the charge.

Standalone Headsets To Drive VR Adoption Data & Research May 22nd, 2017

Standalone Headsets To Drive VR Adoption

Industry report finds that a third of the industry believes all-in-one hardware will drive consumer adoption of VR, AR and MR.

1 AR To Find Double Users Of VR In America This Year Data & Research May 22nd, 2017

AR To Find Double Users Of VR In America This Year

New industry forecast finds AR off to a faster start than VR Stateside; strong growth predicted for both formats.

Enterprise VR Investment $167m In 2017 Data & Research May 18th, 2017

Enterprise VR Investment $167m In 2017

New forecast from Superdata shows continued growth for VR in business next year, both in investment and R&D programs.

VR/AR Developers Need More Focus And Ambition Data & Research May 10th, 2017

VR/AR Developers Need More Focus And Ambition

New report claims a wide discrepancy between revenue ambitions and financing needs of VR start-ups.

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