The second annual VRDC VR/AR Innovation Report, based on data from the UBM Game Network, shows a clear rise in the popularity of the HTC Vive and the Oculus Rift among industry professionals, an increasing interest in developing platform-exclusive experiences, and an understanding that most devs believe VR/AR will be a profitable, sustainable industry in the mid- to long-term, after a tricky short-term.

Key Findings:

• More than three-quarters of the 600 respondents are working on games or entertainment, with the next sector of training and education at only just over one quarter.
• More than half are developing for Vive, compared with just under half for Rift. Gear VR comes in a distant third place with one third.
• Vive also takes the lion’s share of exclusives, with more than a third of developers creating specifically for the HTC platform.
• 70% are working from existing company funds or savings, with 20% either operating on venture capital or angel investment.
• Just under 40% expect VR/ARto be profitable in the long-term, with a similar number expecting medium term returns. Just 16% predict short-term profit
• Looking further ahead, more than three-quarters of those surveyed predict AR or MR to be the bigger format compared with VR.

You can download the full report here.