Data & Research

Survey Finds High End VR/AR Development Growth

Survey Finds High End VR/AR Development Growth

The second annual VRDC VR/AR Innovation Report, based on data from the UBM Game Network, shows a clear rise in the popularity of the HTC Vive and the Oculus Rift among industry professionals, an increasing interest in developing platform-exclusive experiences, and an understanding that most devs believe VR/AR will be a profitable, sustainable industry in the mid- to long-term, after a tricky short-term.


Key Findings:

  • More than three-quarters of the 600 respondents are working on games or entertainment, with the next sector of training and education at only just over one quarter.
  • More than half are developing for Vive, compared with just under half for Rift. Gear VR comes in a distant third place with one third.
  • Vive also takes the lion’s share of exclusives, with more than a third of developers creating specifically for the HTC platform.
  • 70% are working from existing company funds or savings, with 20% either operating on venture capital or angel investment.
  • Just under 40% expect VR/ARto be profitable in the long-term, with a similar number expecting medium term returns. Just 16% predict short-term profit
  • Looking further ahead, more than three-quarters of those surveyed predict AR or MR to be the bigger format compared with VR.


You can download the full report here


Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing, Steve contributes to, and, as well as creating marketing content for a range of SMEs and agencies.


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