Week that was

Week That Was: 14th July

Week That Was: 14th July

Welcome to the Week That Was on, where we bring you the highlights, biggest news and hottest topics from the world of VR, AR and MR business in the last seven days.


Top Stories

Oculus’ Amazing Rift And Touch Summer Sale 

Hardware bundle gets a $200 cut - on top of a $200 cut – Rift and Touch now just $399…

Facebook To Release A $200 Standalone VR HMD Next Year? 

The internet rumour mill points to a self-contained Oculus system with Gear VR levels of power to reach consumers in 2018.



Scotland’s First VR/AR Meetup 

Eventual hosts Scotland’s first meetup for VR and AR enthusiasts later this month.

New Capabilities For AR 

Random42 Scientific Communication marks its 25th year with new medical and scientific AR marketing app.

Dunkirk VR Experience Out Now On Vive 

Warner Bros prepares cinema audiences for Dunkirk by taking them into the battle on land, sea and air in VR experience, Save Every Breath.

New Unity Update Out Now 

Release 2017.1 includes VR-specific NVIDIA VRWorks, as well as improvements for all storytellers and collaborators, with live analytics and rendering boosts.

Cambridge VR Studio Comes Out Of Stealth 

Ex-ARM management and former Sony Guerrilla Cambridge staff seek investment and new talent for Virtual Arts.

VR Web Roundup: 11th July 

Don’t develop for VR to get rich; How to survive the VR desert; Multi-touch displays anywhere; Google Lens and AI; First VR smartphone; AR firefighting; Ubisoft and AR; Sonic The Hedgehog AR!

Nordic VR Startups’ First Firms Enter Incubation 

Our first look at the six start-ups selected for new VR/AR incubator program.

Oculus’ VR Horror Series Exclusive 

The Hills Have Eyes director teams up with Freddy Krueger actor for new VR horror anthology series.

Kick For The Lions In VR 

British developers, Immerse, support rugby’s Lions with a VR training app for team sponsors, EY.


Interviews And Opinion 

From Hydrographer To Total Art: One Developer’s Journey From Surveying To Synesthesia 

Robert Bogucki recounts the journey of creating an award-nominated data-rich VR artefact borne out of a passion for graphics and data, and reflects on what it means to do VR technology justice.

Interview: VR's Cool Now, But AR's Sexy 

From The Matrix and Fast and the Furious to Nike, Neymar Jr and the NBA, Aruna Inversin explains his love of VFX, how VR technology is catching up with creatives and why AR is really taking off.


Data & Research 

Survey Finds High End VR/AR Development Growth 

More developers are creating for high end VR/AR platforms, Vive leads the way to medium and long-term profitability.



nDreams Raises £2.7m Investment 

British developer and publisher targets rapid growth with two senior appointments and a move into the arcade sector.


See you in seven days...


Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing, Steve contributes to, and, as well as creating marketing content for a range of SMEs and agencies.


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