Cambridge VR Studio Comes Out Of Stealth

Cambridge VR Studio Comes Out Of Stealth

Cambridge-based Virtual, Augmented and Mixed Reality software company studio, Virtual Arts, officially launches today. The studio is creating high fidelity content and technology that is being demanded by the market and making it accessible to mass market mobile devices.

Virtual Arts was initially formed in December 2016 after co-founders Nizar Romdan (CEO) and Doug Day (CTO) left their positions at the world’s leading semiconductor IP company ARM, where they held the roles of Director of Developer Ecosystem, and Engineering and Game Demo Manager respectively. They bring many years of experience creating cutting-edge graphics demos as well as working with developers using graphics engines and middleware running on ARM’s latest mobile chips to the company.


Growing The Team

Romdan and Day grew the team after the closure of the Sony Guerrilla Cambridge studio, adding a wealth of talent and extensive experience working on AAA game titles for a first-party Sony studio, including the BAFTA Award-winning titles Sydney 2000 and LittleBigPlanet, as well as Killzone Shadow Fall and PS VR launch title RIGS.

Virtual Arts is now looking for innovative, forward-thinking professionals to join the team. Anyone interesting in bringing their unique skillset to the Virtual Arts team should visit the website or email [email protected]


Content And Core Tech

Driven by a unique understanding of the mobile market and in-depth analysis based on Virtual Arts’ independent research, the team set to work building a unique technology platform that will meet the requirements and challenges of VR/AR/MR development and enable stunning content on entry-level devices. Virtual Arts’ unique content IP will be spread across games, animation and interactive experiences that a user can only experience with immersive technologies.

Virtual Arts is creating content in line with its own technology to be able to push the boundaries on both fronts. The AAA content that the team is used to producing fuels the back-end of the technology and in turn enables them to create even more stunning content. Virtual Arts is already working with a number of hardware partners across VR, AR and MR, helping them fulfil their aim to have amazing content available to everyone on every level of device.


Invest In The Future

Following a successful round of seed investment, the Virtual Arts team set about achieving their ambitions while raising the next round of Series A funding and are interested in talking to any potential investors who share the vision.

Romdan said, “There will soon be a world where Virtual Reality headsets are as readily available and as easily disposable as coffee cup holders. The devices of today with their current performance capabilities will be the dominant devices. The content being delivered to these devices will come from Virtual Arts and the companies using Virtual Arts’ unique technology platform to create content.”


Say Hello At Develop

The Virtual Arts team will be at Develop this week, on the ground floor of the British Airways i360 Experience, directly opposite the Hilton Brighton Metropole.

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.