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Facebook/Meta fires the first direct shots in the forthcoming metaverse wars with Apple News Nov 3rd, 2021

Facebook/Meta fires the first direct shots in the forthcoming metaverse wars with Apple

Menlo Massive calls out Cupertino Corps in a bid to court creators and the architects of the future

Apple's ARKit 2 offers shared experiences News Jun 6th, 2018

Apple's ARKit 2 offers shared experiences

Persistent Augmented Reality lets users share experiences and continue where they left off

AR+ Comes To Pokémon GO News Dec 22nd, 2017

AR+ Comes To Pokémon GO

Apple’s ARKit enables new update, which brings true AR to the wildly popular mobile title.

Unity Technologies Announce VR Tools Fully-functional For iMac Pro News Dec 22nd, 2017

Unity Technologies Announce VR Tools Fully-functional For iMac Pro

Leading Virtual Reality engine optimised to work on new Apple hardware and software.

Apple Releases VR Capable iMac Pro News Dec 19th, 2017

Apple Releases VR Capable iMac Pro

The £5,000 price tag is daunting, but the new iMac is a beast when it comes to VR.

Apple Acquires Shazam Deal Dec 14th, 2017

Apple Acquires Shazam

Alongside its popular music identifying service, Apple has acquired Shazam’s AR platform for branded content.

Apple AR Patents Granted News Nov 29th, 2017

Apple AR Patents Granted

The new patents, relating to compositing an AR scene, signal another success for Apple’s AR future.

Apple Acquires AR Start-Up For $30 Million Deal Nov 23rd, 2017

Apple Acquires AR Start-Up For $30 Million

Apple advances towards ambitious plans to release Augmented Reality headset set by 2020 with hardware company acquisition.

Apple AR Glasses By 2020 News Nov 9th, 2017

Apple AR Glasses By 2020

New chipset and new OS to join new display technology, according to 'people familiar with the situation'.

Apple CEO Says No AR Glasses Soon News Oct 11th, 2017

Apple CEO Says No AR Glasses Soon

Tim Cook says the technology 'Doesn't exist... in a quality way'.

Breaking News: AR At Today's Special Event From Apple News Sep 12th, 2017

Breaking News: AR At Today's Special Event From Apple

iPhone 8 drives AR; new gyroscopes and accelerometers; Warhammer; MLB; Astronomy; and multiplayer Sci-Fi, The Machines.

iPhone AR Camera Details Leaked News Aug 7th, 2017

iPhone AR Camera Details Leaked

Apple internal software update for HomePod goes public, reveals clues about iPhone’s AR future.

Apple To Release AR-Ready iPhone 8 This September? News Aug 2nd, 2017

Apple To Release AR-Ready iPhone 8 This September?

Earnings call reveals projected sales figures that point to new iPhone hardware.

Apple’s Patent For iPhone-powered AR Glasses News Jul 31st, 2017

Apple’s Patent For iPhone-powered AR Glasses

Official paperwork outlines AR glasses working in tandem with iPhone or iPad; possible Watch use as camera.

Apple Mac Gets VR News Jun 5th, 2017

Apple Mac Gets VR

WWDC reveals VR for iMac with support from HTC, Valve, Unreal and Unity.

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