Facebook/Meta fires the first direct shots in the forthcoming metaverse wars with Apple

Facebook/Meta fires the first direct shots in the forthcoming metaverse wars with Apple

Meta (formerly Facebook) CEO Mark Zuckerberg just posted a series of posts on Facebook (still Facebook) expanding upon the company's plans for building the metaverse. Zuckerberg directly names Apple, criticising its commercial terms for software vendors.

The posts read as follows:

"As we build for the metaverse, we're focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to do that, so we're updating our Subscriptions product so now creators can earn more. More details in the comments below"

"#1: We're launching a promotional link for creators for their Subscriptions offering. When people subscribe using this link, creators will keep all the money they earn (minus taxes).

"#2: Creators will have more ownership of their audience -- we're giving the ability for them to download the email addresses of all of their new subscribers.

"#3: We’re launching a bonus program that pays creators for each new subscriber they get as part of our $1 billion creator investment announced this summer. More to come."

User comments were largely positive at time of writing, while some raised the concern of privacy and data control at the prospect of contact details being made available to third parties.

Today's posts clarify a comment about pricing structures made during last week's Facebook Connects 2021

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Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.