Every week, we share nine XR stories from around the web that caught our eyes here at TheVirtualReport.biz:
Neill Blomkamp says, ‘It’s going to be a bigger deal than VR’.
USA Today Network’s VR Ad Studio Head on working with Nielsen to measure the impact of these new ad experiences.
Free white paper from VRNISH.
The third and final part of Unity’s series about MR.
Few products in tech have drawn as much ridicule or outright laughter as Google Glass. But that wasn’t always the case...
Why Augmented Reality cannot live on handheld devices alone.
Based on the testimonies of survivors, Witness: Auschwitz creates a VR replica of the concentration camp.
Adweek looks at how M&Ms, Jaguar and Mastercard seek direct connections with consumers.