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AR glasses firm Snap acquires brain-computer interface startup

Date Type Companies involved Size
March 24th, 2022 acquisition Snap Inc. Not disclosed
AR glasses firm Snap acquires brain-computer interface startup

AR glasses firm Snap has acquired NextMind, a Paris-based neurotech company. NextMind has joined Snap to help drive long-term augmented reality research efforts within Snap Lab. The team will continue to operate out of Paris.

Snap Lab is the company's hardware development team, focused on building devices that advance Snap’s augmented reality platform. Snap Lab’s programs explore possibilities for the future of the Snap Camera, including Spectacles. Spectacles are an evolving, iterative research and development project, and the latest generation is designed to support developers as they explore the technical bounds of augmented reality.

Before joining Snap, NextMind developed non-invasive brain computer interface (BCI) technology in order to enable easier hands-free interaction using electronic devices, including computers and AR/VR wearables and headsets. This technology monitors neural activity to understand your intent when interacting with a computing interface, allowing you to push a virtual button simply by focusing on it.


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Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing TheVirtualReport.biz, Steve contributes to BeyondGames.biz, PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

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