Making Property VR Affordable

Making Property VR Affordable

The next big thing in property marketing, 3D virtual walkthroughs deliver an experience very much like the virtual tours you find on Google Street View. Creating extraordinary experiences – with the potential to provide enormous benefits – 360 VR property tours add a whole new dimension to estate agency marketing.

We’ve previously shared the benefits of VR for holiday property rentals, and the same holds true for propert sales. More immersive than a standard video, with VR, estate agents can offer prospective buyers the opportunity to explore properties online in an unprecedented level of detail; without actually being there. Saving valuable time, agents can also reduce the amount of time they waste on casual property viewings.


Low Cost, High Yield

However, the 360 industry is at a relatively early stage in the real estate market and, until now, the prohibitive cost of investing in such tech has meant that only the bigger players have been able to capitalise on the benefits of VR. In response, Houseviz’s low-cost pricing structure is set to open up access to VR, to agents of all sizes. A DIY immersive VR walkthrough is available for £10.00 per property and camera equipment for just £199. The PropTech can also provide agents with custom branded Google VR glasses and training where required.

What’s more, with the user-friendly Houseviz system, estate agents can create virtual tours in a matter of minutes. And, by capturing data such as engagement rates, estate agents will also be able to provide sellers with accurate reports as to who is looking at their properties.


VR Service As Standard

Houseviz Director, Amanda Lindsay said: “With VR penetrating nearly every other sector, we’ve been leading the way when it comes to bringing VR and AR to the UK property market. It won’t be long before vendors expect this service as standard. But it’s not enough to just offer the industry something new; we have to make it affordable.

“Because we’ve already done the initial investment, our competitive pricing structure is the lowest in the UK. As such, we’re helping our clients to get in from the ground up and steal the advantage without any substantial investment on their part.”


To find out more, click here.


Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing, Steve contributes to, and, as well as creating marketing content for a range of SMEs and agencies.


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