HTC launched the largest upgrade to the Viveport customer experience since launch at CES. The company claims that, 'Viveport VR redefines how users, discover, experience and acquire VR content.

Instead of a traditional 2D catalog', Viveport VR content is delivered in fully immersive interactive previews. Viveport is embracing a VR-first approach by including VR enabled VR Previews, which are interactive glimpses of content that give customers a room-scale preview of an experience and the opportunity to interact with content before purchasing or subscribing.

“Viveport is moving to a VR first experience model, and with the all-new Viveport VR, we are changing the way consumers discover, experience and acquire VR content,” said Rikard Steiber, president, Viveport. "Until now, there has not been a shopping and browsing experience that takes advantage of the full functionality of VR. Available in early access today, Viveport VR increases interaction with content and offers developers a preview that showcases the quality of their titles and experiences.”