It's hardly a Wal-Mart or Old Spice reinvention moment. But yes, we've undergone a slight rebrand to create XR Connects Helsinki.
New name, then, but familiar date: it's all still happening on the 19th and 20th September.
You'd like to know why, of course. That's fair. Nothing sinister, rest assured - more of a decision to make it ultra-clear that our conference treats all realities equally, be they Virtual, Augmented, or Mixed.
Apart from that one-letter change, the mission remains the same: to deliver a conference that brings together a true cross-section of the VR/AR/MR industry within a setting that will deliver both invaluable insight and networking opportunities galore.
On the former, the outreach for fine minds to share their expertise across a broad range of topics within the sector continues – from monetisation, business strategy and funding to development methodology, technical knowhow, post mortems and beyond… we'd like to hear from you.
As for the latter, the Super Early Bird rate is live though it'll end soon. So if you're thinking of joning us, now's the time.
Right now, our focus is on delivering our upcoming VR Connects San Francisco, but we'll return with more Helsinki-flavoured info soon. Watch this space...