From advances in advertising in VR and the major trends in VR gaming to how neuroscience and VR is changing the way we tell - and enjoy - stories, this trio of Superstar Sessions features speakers from Unity Technologies and IDG Consulting, as well as a leading independent developer.
Filmed live at VR Connects San Francisco on 28th June 2017, this is your chance to hear insights from some of the VR industry's key influencers.
Topics covered in this series of videos:
VR/AR: Get Ready – The Money Is Coming
Decoding VR – The Most Hyped And Least Understood Emerging Market
Agatha Bochenek, Head of Mobile & VR/AR Advertising Sales at Unity Technologies, delivers a Superstar Session at VR Connects San Francisco 2017.
Each day there’s more talk about VR, and advertisers are taking notice. Learn about the evolution of ads in new platforms and where it’s going, so that you can get ahead of the curve.
The final entry in the 2017 Connects series is XR Connects Helsinki on 19th and 20th September.
Decoding VR – The Most Hyped And Least Understood Emerging Market
Yoshio Osaki, President at IDG Consulting, delivers a Superstar Session at VR Connects San Francisco 2017.
Despite all of the hype and buzz surrounding VR over the past several years, the VR gaming market is still poorly understood by many observers. 2016’s commercial launch year for some of VR’s key platforms was marked by disappointment, with 2017 still clouded in uncertainty over the future trajectory of the category, the key catalysts and drivers, as well as the risk factors that could prevent VR from ever reaching its full potential. In this presentation, IDG Consulting’s President, Yoshio Osaki, walks you through the major trends in VR gaming, with insights into key players, monetization trends, industry best practices, comparative analysis between Asia VR versus Western VR, and IDG’s outlook for VR gaming’s future.
The final entry in the 2017 Connects series is XR Connects Helsinki on 19th and 20th September.
VR: I’m Ready For My Close-up
Noah Falstein, Independent Game Designer, delivers a Superstar Session at VR Connects San Francisco 2017.
Any presentation about the impact of VR is brimming with words like “immersion”, “pervasive” and “presence”, but not always with much thought to what those mean in terms of the way our brains work, or why VR feels fundamentally different from previous technologies. Neuroscience gives us some very interesting insights about how games interact with our brains, and how elements like head tracking, eye tracking, physical proximity and other experiences possible in VR can evoke those reactions. This talk will delve into those insights, and what it may mean for storytelling and gameplay in VR, both with existing and emerging technologies.
The final entry in the 2017 Connects series is XR Connects Helsinki on 19th and 20th September.
Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing TheVirtualReport.biz, Steve contributes to BeyondGames.biz, PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.