ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

News

H1DD3N in augmented sight - Halsey's AR treasure hunt

H1DD3N in augmented sight - Halsey's AR treasure hunt

American network operator Verizon has launched an augmented reality treasure hunt across five major US cities. Created in partnership with pop art collective FriendsWithYou and Grammy-nominated artist HalseyH1dd3n sees fans hunting out QR codes in New York, LA, Chicago, Miami and Seattle.

Using any iPhone to snap the signage, users will enter an immersive AR experience to explore larger-than-life art, listen to Halsey’s new track, Darling, search for the hidden 13 and share on Twitter for a chance to win a new iPhone.

Following the real-world pilot, international users can now participate online by generating FriendsWithYou character art and sharing on Twitter for a chance to win an iPhone 13 Pro. The contest ends this Friday, September 24th.


Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing TheVirtualReport.biz, Steve contributes to BeyondGames.biz, PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies