American network operator Verizon has launched an augmented reality treasure hunt across five major US cities. Created in partnership with pop art collective FriendsWithYou and Grammy-nominated artist Halsey, H1dd3n sees fans hunting out QR codes in New York, LA, Chicago, Miami and Seattle.
Using any iPhone to snap the signage, users will enter an immersive AR experience to explore larger-than-life art, listen to Halsey’s new track, Darling, search for the hidden 13 and share on Twitter for a chance to win a new iPhone.
Following the real-world pilot, international users can now participate online by generating FriendsWithYou character art and sharing on Twitter for a chance to win an iPhone 13 Pro. The contest ends this Friday, September 24th.