The PGA TOUR announced today that it is launching an augmented reality (AR) experience on mobile devices for fans attending the three FedExCup Playoff events from today (August 19th) to September 5th.
Powered by Quintar’s Q.reality live sports and entertainment AR platform, the PGA TOUR AR app for iPhone is made exclusively for fans attending any of the rounds at The Northern Trust, BMW Championship and the TOUR Championship. The app is designed to amplify their live tournament experience through the power of AR using data provided by ShotLink powered by CDW over one signature hole at each tournament.
“This is an incredibly exciting opportunity for fans who wish to take their on-site experience to a whole new level,” said the PGA TOUR’s Senior Vice President of Digital Operations, Scott Gutterman. “Providing an AR experience for fans has been our goal and we couldn’t be happier to launch this app with Quintar. Our aim is to make the sport of golf more immersive and we believe this is just another step in the right direction.”
The development of the PGA TOUR AR app is aided by existing data gathered by ShotLink, the TOUR’s longstanding digital scoring system. Buddy Scott, Quintar’s Senior Vice President of Product and Experiences said, "Every shot is translated into thousands of statistics, changing the way fans watch – and now interact with - the PGA TOUR, bringing them closer to the action. “
The PGA TOUR AR app is available now free for iOS only in the App Store.