Taking The VR Industry’s Temperature In Iceland

Taking The VR Industry’s Temperature In Iceland

We’re just back from Slush PLAY, an international two-day conference for the VR industry in Reykjavik, Iceland. The 400 attendees that ventured 66˚ North were treated to a schedule of presentations and panels from well established big names such as Valve, CCP Games, Crytek, nVidia and AMD, as well as lesser known brands such as Virtuosity and Iceland’s own Solfar Studios.

Offering a meeting point for Nordic gaming and VR companies, Iceland proved an inspired location with easy access from the UK, Europe and the USA. Rubbing shoulders with developers, investors, academics and filmmakers from around the world, there was one common denominator throughout; conviction.

The consensus is that VR has the potential to fundamentally change the way we live. Some were even predicting the rise of Humanity 2.0 as a result of VR. Although many there would concede that it’s easy to get carried away in the bubble of the VR industry’s enthusiasm, they’d also agree that the next couple of years will be tough as the medium finds its feet.

There was a lot of talk of crossing metaphorical deserts in the next 3-5 years, as VR companies explore what the format is capable of, what consumers want – and what they will be willing to pay for. would like to congratulate the Icelandic Gaming Industry federation, Slush, Icelandic Startups and the Nordic Games Institute on another fantastic event and we look forward to seeing what they have in store for 2017.

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.