From the lessons VR can learn from previous tech to how to monetise it - including advertising and marketing - this series of videos features global thought leaders from the likes of Fast Travel Games, VRtize, Wargaming VR, and Unity.
Filmed live at the first ever VR Connects event at The Brewery, London on 16th January 2017, this is your chance to hear insights from some of the VR industry's key influencers.
Oskar Burman, CEO at Fast Travel Games, delivers a VR Business Session at VR Connects London 2017.
Fast Travel Games’s Oskar Burman goes through the lessons he’s learned in previous platform shifts, and how those would translate into VR. Having worked with games on a multitude of platforms, and made the shifts successfully from home computer to PC to console to mobile and now to VR, he’s witnessed a lot of patterns, and elements that must be kept in mind when these platform shifts occur. Both from a game design perspective, and from a business perspective.
Serious VR – The New Frontier
A VR Business Panel Discussion from VR Connects London 2017.
VR is being used for serious business solutions across many sectors – where will this take early adopters and what is the future potential for those businesses?
Carri Cunliffe, Founder at Secret Sauce
Tanya Laird, CEO at Digital Jam
Antonia Koop, MD at Corncutter Games
Jason Lovell, Founder & CEO at Captivate
VR Monetisation 101
Mark Castle, Founder at VRtize, delivers a VR Business Session at VR Connects London 2017.
In this session Mark Castle discusses how advertising fits in VR, with particular attention paid to native advertising. In addition, his talk covers ad formats for VR, how bad advertising destroys immersion and presence (and won’t be tolerated by users), and monetisation strategies.
Digital Advertising Essentials
Bradley McManus, Digital Director at AM Marketing, delivers a VR Business Session at VR Connects London 2017.
How to leverage online ad platforms to help reach your audience without costing the earth. Focusing on App downloads and Google technology.
Unity: VR Prototype To Release In 6 Months
Josh Naylor, Senior Evangelist at Unity Technologies, and Daniel Kihlgren Kallander, Game Designer and Programmer at SVRVIVE, deliver a VR Business Session at VR Connects London 2017.
Content Marketing Through VR & AR
Tracy Spaight, Director of Special Projects at Wargaming VR, delivers a VR Business Session at VR Connects London 2017.
The Wargaming team is passionate about history. We are committed to ‘getting it right’ in the exacting recreation of each of the tanks, planes, and ships represented in our games. Our players appreciate our attention to historical detail and support our museum partnerships.
Over the past few years, Wargaming has helped bring history alive by developing a number of virtual reality and augmented reality experiences (mobile apps, AR installations, and 360 VR films) for museums around the world, including the National Museum of the Royal Navy, the RAF Museum, the Tank Museum at Bovington, and Pacific Battleship Center.
Through these collaborations we have helped to solve some of the outstanding challenges faced by museums today – to wit, how to reach ‘digital natives’, who grew up in a different media environment than baby boomers, and how to make inaccessible areas of the museum (such as the engine room of a destroyer) accessible.
This talk explores why we work with museums, the challenges of doing so, and the benefits (to both parties) of these exercises in content marketing and corporate social responsibility.
Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing TheVirtualReport.biz, Steve contributes to BeyondGames.biz, PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.