WPP made the investment as part of its strategy of focusing on three key areas of technology, data and content. Existing investors Andreessen Horowitz, 21st Century Fox and Raine Ventures have reinvested. The Series B funding brings the total raised by the company to $56.6 million.
Within CEO Chris Milk said, “With the new wave of growth surrounding emerging formats like AR, there’s a tremendous amount of momentum in the industry right now. With incredible investment partners, we now have the opportunity to accelerate getting technically complex, but emotionally powerful, immersive experiences to the public at large.”
The Los Angeles-based VR/AR company was co-founded as VRSE by award-winning filmmaker Chris Milk and technologist Aaron Koblin in 2014 with the goal of exploring and expanding the potential of immersive storytelling. Within now employs more than 35 people and collaborates with partners that include Apple, The New York Times, NBC Universal, 21st Century Fox and Vice.