Pokemon Go dev Niantic swoops for London machine learning outfit Matrix Mill

Date Type Companies involved Size
June 29th, 2018 acquisition Niantic Not disclosed
Pokemon Go dev Niantic swoops for London machine learning outfit Matrix Mill

Pokemon Go developer Niantic has acquired London-based technology firm Matrix Mill.

The UK company is headed up by machine learning experts Gabriel Brostow, Michael Firman and Daniyar Turmukhambetov.

The team has a background in neural network research at University College London. Their research focused on building and perfecting neural networks that can infer information about the surrounding world from one or more cameras.

With its own interest in global-scale AR, Niantic evidently saw a perfect match in Matrix Mill. The technology developed at Matrix Mill has clear and immediate implications in benefitting games like Pokemon Go.

The team will also become part of Niantic’s Real World Platform, which it aims to open up to other developers.

"Investing aggressively"

“We’re excited about Matrix Mill joining Niantic, as it significantly advances our computer vision and machine learning efforts.” said Niantic CEO John Hanke.

“We are committed to investing aggressively in R&D that can enhance the experiences of our users, both today and in the decades to come.

“The addition of the Matrix Mill team also allows us to continue to deliver on planet-scale AR, and helps us advance the Niantic Real World Platform.”

The expertise brought on by the London studio will likely play a role in Niantic’s highly-anticipated next game, Harry Potter: Wizards Unite.

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Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.