Appy Pie has launched VR and AR features into its cloud-based mobile application builder, allowing small and medium sized businesses to easily integrate immersive technology into their apps.

With easy-to-integrate plugins, users without no coding skills can incorporate various VR and AR features into their Android and iOS apps in less than 10 minutes. For the launch, AppyPie is offering two features: image recognition and tracking, and a panoramic and 360 video viewer.

• The image recognition and tracking feature is able to recognize millions of everyday real-world objects, track their position and augment the display of the object.
• The Panoramic and 360 Video Viewer feature allows Appy Pie users to provide their users an amazing real-world experience in virtual world. Users just need to click photos or capture videos of the location or product in panoramic or 360-degree view, and add it as a 3D texture in their app.

"We are proud to announce that we are the first DIY app platform to offer VR and AR features," said Abhinav Girdhar, CEO and Founder of Appy Pie. "SMBs rarely have the resources and budget to integrate the latest and greatest technologies, and are often at a disadvantage when competing with larger companies that do. With these new features, we are democratizing VR and AR, allowing small businesses to enhance their customer experience and better stand out from the competition. We're excited to see the creative ways our millions of users use the new technology."