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MasterClass: Designing for LiveOps Success
Jun 10th 2021

MasterClass: Designing for LiveOps Success

Online Event

Date & Times: Thursday, June 10th 2021
4pm to 7pm
Location: Online Event
Expected Size: Up to 50
Ticket Cost: 150 USD
Event Type: Online Event

MASTERCLASS OVERVIEW

This Master Class is about designing games that will grow and engage players through live operations. We will be exploring the fundamental elements that create longevity, growth, and engagement in games regardless of genre or platform. With a focus on design and player experience, we will dive into Retention, Monetization, and Live Content and lay out how to align your game’s design with best practices in these key areas.

 

Key takeaways include:

  • Which elements of design will drive retention what which might be getting in the way of retention
  • How to create monetization goals and pillars
  • How to evaluate live content plans for sustainability and efficiency

 


Mentor: Crystin Cox

Crystin Cox is currently the Director of Live Game Operations for Xbox Game Studios Publishing.

Before joining Xbox in 2019 she spent 16 years as a game developer working on large scale, online games with teams at ArenaNet, Nexon, and Disney.

Throughout her career, Crystin has focused on game design and direction, monetization strategy, and LiveOps while also being active in the game developer community as a frequent speaker and writer, she is also the co-host of the podcast The Art of LiveOps.

 


CONTENT BREAKDOWN

Part 1: Retention (60 minutes)

In this subtopic we will explore how player motivation and engagement loops form the basis of retention and provide a framework for identifying how progression and investment design form your game’s retention potential.

Part 2: Monetization (60 minutes)

In this subtopic we will explore how monetization strategy intersects with game design and player experience then explain how to set up monetization goals and pillars that will complement your design and support longevity.

Part 3: Live Content (60 minutes)

In this subtopic we will explore adding and iterating on content while your game is live and provide a framework for understanding the importance and efficiency of different types of content.

 


TEACHING FORMAT

Each of the three subtopics listed above will take around an hour, and be broken down into the following format which will include teaching, group work and a chance to feedback and review work:

Part 1:

  • Presentation lecture (20 mins)
  • Group activity (20 mins)
  • Feedback and review (20 mins)

Part 2:

  • Presentation lecture (20 mins)
  • Group activity (20 mins)
  • Feedback and review (20 mins)

Part 3:

  • Presentation lecture (20 mins)
  • Group activity (20 mins)
  • Feedback and review (20 mins)

 


MULTI-BOOKING DISCOUNT DEALS

3 for 2: Book three MasterClasses for the price of two!
Corporate discount: a group of six or more from one company can get 30% off if booked together.

To arrange any of the bespoke packages above, please email [email protected] for more information.

Tickets are limited so be sure to get in touch today to secure your place.


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