HTC is preparing to launch the world’s first in-room VR experience service for hotels, in partnership with InterContinental Hotels Group (IHG). The feature launches on Monday 31st October, bringing the HTC Vive to one hotel per city in Beijing, Shanghai, and Sanya, with plans to extend into 100 hotels across China next year.

Alvin W. Graylin, China Regional President of Vive said, “In-room VR is the next pay-per view in hotels. People are used to watching pay-per-view in their hotel rooms. Soon they will have pay-per-VR experience.” He also announced that, “This year there will be three hotels. Next year we are planning to install this system in up to 100 hotels in China depending on the pilot hotel results. Our goal is to put this system in all rooms like a TV system. China is leading the world in VR adoption.”

China’s adoption of VR and the scale of its VR market is certainly ahead of the rest of the world and HTC is placing itself at the top of the market with VR arcades and hotel presence putting the Vive right into the public’s hands.