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AR Laser Tag Firm Gets $2m Investment

Date Type Companies involved Size
March 14th, 2017 investment Lenovo $2m
AR Laser Tag Firm Gets $2m Investment

Interactive AR company Proxy42 announced that it has raised a $2 million strategic investment round from Lenovo Capital and Chinese game publisher iDreamSky.

The funding will support the development of Proxy42’s augmented reality laser tag experience, which includes the Inceptor, a keychain-size device that attaches to and augments an iOS or Android smartphone via Bluetooth with infrared projection and sensing technology.

 

Who’s The Daddy?

The device is used together with the mobile game Father.io, a massively multiplayer, first-person, augmented-reality action game developed in-house and included with purchase of the Inceptor hardware. The investment will be used to accelerate manufacturing capabilities, software development, and business development as it approaches shipment to Indiegogo backers in 2017.

“This investment legitimizes our approach and the growing market demand for augmented reality experiences” said Francesco Ferrazzino, CEO and Founder, Proxy42, and inventor of Father.io. “We’ve created something special that activated thousands of consumers to back our Indiegogo campaign. Our vision of creating a more playful world is really taking hold through our game, and we look forward to making it a reality in the coming months with our new investors on board.”


Editor

Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing TheVirtualReport.biz, Steve contributes to PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

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