The Global Virtual Reality Association (GVRA) has been formed by HTC Vive, Oculus, Samsung, Sony Interactive Entertainment, Google and Acer Starbreeze to promote the development and adoption of VR globally. Members will share best practices, conduct research and serve as a resource for consumers, policymakers and industries interested in VR.
Rikard Steiber, SVP at Vive said, “It is important that we as an industry are working together to establish best practices and common resources for our industry that will drive toward the $120 billion projection by 2020.” This collaboration could greatly help an industry in the early stages of development; an open dialogue between industry leaders will provide a resource that helps to overcome individual shortcomings or barriers, potentially hastening VR’s global growth.
Whilst the GVRA has some of the biggest VR names in its ranks, we’re interested to find out why Valve or Microsoft aren’t listed as members. Perhaps both companies are already in the loop somehow, or perhaps not. Either way, there’s nothing to stop GVRA from continuing to expand by adding more companies to the group.