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Video: XR Business Sessions At XR Connects Helsinki 2017

Video: XR Business Sessions At XR Connects Helsinki 2017

From using advertising to profit and working with brand properties to localisation and the Russian market, this series of videos features thought leaders from Advrty, Virtual Arts, Curve Digital, the VR/AR Association Russia and more.

Filmed live at XR Connects Helsinki on 20th September 2017, this is your chance to hear insights from some of the VR, AR and MR industry's key influencers.

 

Topics covered in this series of videos:

  • Why Developers Will Love VR Advertising
  • VR/AR/MR – Dystopian Nightmare Or Endless World Of Wonder?
  • How To Advertise In VR/AR – What We’ve Learnt In One Year
  • Collaborating With Brands To Make Magic VR
  • VR For The Tiny, Angry & Hungry – One Company’s Journey To Making Practical Applications
  • A Window Into The Russian VR Market
  • Why & How To Localise VR Games
  • Panel: Virtual Reality – Big Money Or Niche Market?

Click here to view the list »
  • Why Developers Will Love VR Advertising

    Niklas Bakos, Co-Founder & CEO at Advrty, delivers an XR Business Session at XR Connects Helsinki 2017.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • VR/AR/MR – Dystopian Nightmare Or Endless World Of Wonder?

    Ryan Booth, Marketing Manager at Virtual Arts, delivers an XR Business Session at XR Connects Helsinki 2017.

    This talk will look at the current and potential future for the emerging technologies of VR, AR and MR from the perspective of Virtual Arts – A new startup formed in Cambridge, UK developing Virtual, Augmented and Mixed Reality Content and Tech. Virtual Arts will use its first-hand research and supply its views on market trends and opportunities.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • How To Advertise In VR/AR – What We’ve Learnt In One Year

    Larissa Kyrion, Marketing & Partnerships Manager at Vire, delivers an XR Business Session at XR Connects Helsinki 2017.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • Collaborating With Brands To Make Magic VR

    Brynley Gibson, Head of Studios at Curve Digital, delivers an XR Business Session at XR Connects Helsinki 2017.

    Using the Chainsmokers experience to talk about Curve’s creative approach, together with where brand- and marketing-driven work fits into the ecosystem.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • VR For The Tiny, Angry & Hungry – One Company’s Journey To Making Practical Applications

    Henri Brandt, Co-Founder & Writer at Dark Amber Softworks, delivers an XR Business Session at XR Connects Helsinki 2017.

    Join Dark Amber’s Henri Brandt on how the company found a niche market utilising VR and created a new revenue stream (and steep learning curve) that lead it to working with/for the biggest engineering business entity in Finland, Pöyry, and the city of Kouvola, KRAO and Medi-IT, to name but a few.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • A Window Into The Russian VR Market

    Sergey and Michael Doudy of the VR/AR Association Russia deliver an XR Business Session at XR Connects Helsinki 2017.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • Why & How To Localise VR Games

    Steffen Roemer, CTO & Co-Founder at Applanga, delivers an XR Business Session at XR Connects Helsinki 2017.

    Even though English is the lingua franca in game development actually less than half of the possible clients speak English and especially for Virtual Reality you need to make sure that your players understand your game as quick as possible since it’s incredibly important to give them a good feeling from the first second or else they might feel lost and will not try the game a second time.

    Additionally the non-English speaking market is huge and localizing any game brings a very big potential for better monetisation.

    But translating games is no easy job. You need to get the texts out of your game and into the hands of native speakers for every major language who quite often have no clue what the game is about. To ensure translation quality you need to provide them a lot of context. That means all text elements with their descriptions as well as screenshots and testbuilds of the game need to be constantly sent around and updated.

    And while there are some translation management solutions that support you in the process for traditional and mobile games there are none that have proper support for vr games. Regular screenshots do not work very well to explain the context of a vr scene to the translator. It’s also not easily possible to deliver testbuilds since translators would need to have vr equipment and even if they have, it’s quite complicated to deliver updates to test the translations quickly.

    The talk will propose tools and workflows to deal with these issues, e.g. how to capture 360 degree screenshots and preview them in a translation management platform, maybe use cheap cardboards to preview scenes and update text over-the-air to let translators preview the translations in-game without creating new builds.

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


  • Panel: Virtual Reality – Big Money Or Niche Market?

    A panel debate from XR Connects Helsinki 2017 featuring:

    • Sergey Doudy, VR/AR Association Russia
    • Oskar Burman, CEO at Fast Travel Games
    • Jan Wagner, Executive Producer and Managing Director
    • Harri Manninen, Director at Nordic VR Startups
    • Alexey Ezhikov, Business Solutions Managing Director at Planoplan

     

    The VR, AR and MR event series returns next year with XR Connects London on 22nd and 23rd January 2018.


Editor

Steve has been a games journalist on and off since the first PlayStation made games ‘cool’, but he’s never forgotten the thrill of finding a Space Invaders machine in the wild. Neuromancer is one of his favourite books and The Matrix is one of his favourite movies, so he’s been ready for VR all his life.

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