The UK division of the Coca-Cola company is set for its largest marketing spend to date in the run up to Halloween for sub-brand, Fanta. Part of this campaign is a jump-scare VR short where users ride a lift to the 13th floor for a Halloween party - before being brought down to Earth with a bump.
The experience will be available to the general public at Thorpe Park until 1st November and Westfield Stratford until 29th November.
The soft drinks company is also using AR as part of the marketing plan, with bespoke packaging featuring QR codes that trigger Snapchat Filters.
Rosalind Brown, Marketing Manager at Coca-Cola Great Britain said, "Halloween is a fast growing sector in the UK and this is largely driven by millennials – Fanta’s key demographic – making it the perfect occasion to engage with our fans.
"We know that experiences are of the utmost value to millennials and so using platforms like VR and Snapchat allows our fans to create relevant and exciting experiences and then share them online"
