Kick For The Lions In VR

Kick For The Lions In VR

Immerse has developed a rugby-based VR training experience for EY’s sponsorship of the British and & Irish Lions. EY hopes to highlight the growing importance of Virtual Reality in the digital revolution through this app.

Immerse created a single player VR experience that using the Vive tracker to simulate a realistic kicking experience. Players take it in turn to don a Vive to enter a 3D rugby stadium complete with roaring crowd, scoreboard, and scuffable grass. In front of them can be seen the goalposts and they can pick up a ball and place it on the floor ready for their first attempt.

Players have 10 kicks each, and aim to score with as few kicks as possible. Every successful kick returns them to the start to try to score again, but each time from a more difficult position. Each time a player misses, the underlying game logic invisibly makes the next kick more likely to be successful.

Tom Symonds, CEO of Immerse stated, “EY needed a solution that would inject some fun and competitive spirit into their activation events over the course of the rugby tour, leaving a positive and lasting impression on the players. Immerse provided a simple but entertaining goal-scoring game which could be used without internet connection where necessary, and demonstrated the power of VR”.


Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing, Steve contributes to, and, as well as creating marketing content for a range of SMEs and agencies.


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