ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

Data & Research

VR Industry Reports Healthy Development

VR Industry Reports Healthy Development

The VR industry is reporting healthy development, according to a new survey by VR Intelligence. Nearly half (46%) of the 523 respondents surveyed last month reported either strong or very strong growth. Enterprise also reported major benefits, with 85% of companies citing the positive impact VR has had on their business. More than half indicated they would definitely invest more in VR in the future. Just 26% reported growth was weaker than hoped.

 

Development, Marketing And Gaming

Key areas of focus for 2017 are product development and marketing, with 71% and 46% of companies prioritising these areas respectively. Three-quarters of those surveyed predict gaming will have the most impact in the next three years, with both healthcare and education next up.

 

Content Creators

The ‘content creators’ who participated in the survey show an even split between working in tethered and mobile VR, with the majority seeing Vive as providing the best quality tethered experience, and Gear VR for mobile.

The biggest barrier to mass consumer adoption of VR is shared fairly evenly between lack of content and the high price of HMDs, as we also saw recently in new data from Greenlight Insights. In today's results, content creators cited lack of content distribution and monetisation options as their biggest challenges.

 

You can see the full results for yourself here.


Editor

Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing TheVirtualReport.biz, Steve contributes to PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.