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Senior Director, Product Management

Product Manager - - Montreal, Canada

Job Title Senior Director, Product Management
Job Description

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!


We are looking for a Sr. Director of Product Management to join the 2K Core Games: Product team. As Sr. Director of Product Management, you will bring strategic, data-informed player and product insights to shape our player engagement, growth, retention, and commercial strategies. You will lead and run the product management and data insights teams and work closely with studio and publishing collaborators to develop and implement product and live services strategies supporting multiple franchises.


  • Be the Product Authority – Develop a deep understanding of our franchise portfolio and product line such that you are the sought-after guide regarding product and live services strategy. Proactively share insights, processes, and lessons learned across studio & publishing teams within the Core Games portfolio.
  • Be the Player Advocate – Understand and advocate for the player’s perspective at every opportunity, to ensure the development of fair and balanced engagement & monetization models that empowers player choice and values their time.
  • Lead the Product Management & Insights team - Build, coach and mentor Product Managers, Data Analysts and Data Scientists to establish your team as a center of excellence for product and player insights that benefits all franchises in 2K’s Core Games portfolio.
  • Recommend Product Strategy - Closely collaborate with studio and publishing teams to define product & business strategy for established franchises and new IP, including:
  • Build clear and actionable product recommendations (e.g. player onboarding, in-game store, events, messaging, personalization, progression systems, economy, and post-launch content), which enhance engagement, retention, and lifetime value in harmony with franchise objectives & player expectations. Effectively communicate to studio and publishing partners for implementation.
  • Use data, insights (research), and user testing to build a deep understanding of player motivations, player segments and player lifecycle, including onboarding, first-time user experience, and retention and conversion motivations.
  • Establish goals and benchmarks to measure the health of our player base and business performance. Track, analyze, and deliver consolidated updates on live services performance to the studio, publishing, and leadership teams.
  • Define telemetry needs, critical metrics, reporting, and analyses needed to develop insights into player behaviors in partnership with the Analytics team. Analyze data and translate it into insights and strategies that enable us to meet and exceed core franchise targets.
  • Build comprehensive messaging, campaign, and upsell strategies in collaboration with Performance Marketing and studio development teams to drive ongoing player engagement and conversion.
  • Partner with the Commercial team to build strategies for pricing, in-game promotions, SKUs, and ongoing content.
  • Leverage Market Intelligence – Deliver research and thought leadership on the industry landscape, trends, competitor products, and best practices to help us grow and evolve our thinking regarding player engagement strategies.


  • Experienced leader and team-builder who mentors, inspires and empowers those that work for them and those they work with.
  • Expert ability to influence strategic decisions and drive adoption through consultation, collaboration, well-crafted messaging and strategic stakeholder alignment.
  • Data-informed decision maker with the ability to balance business priorities, player perspectives, resources, capacity, and partner needs across studio and publishing collaborators.
  • Excellent interpersonal, written, and verbal communication skills, with the ability to simplify, structure, and communicate information for all levels of the organization.
  • Proven track record of strong critical thinking, problem-solving, business analysis, and data-informed decision-making capabilities.
  • Standout colleague who seeks to build alignment and has experience collaborating across diverse teams of collaborators.
  • 10+ years of experience, including product management, production, live ops, game design, and/or other related fields.
  • Experience working on premium AAA franchises or console/PC Free-to-Play games and driving data-informed product strategies in both pre- and post-launch environments.
  • Strong understanding of live services mechanics and strategies across AAA genres and franchises in the market today (both premium and free-to-play).
  • Inquisitive and motivated - able to establish a strategy and/or vision in the face of ambiguity.
  • Strong preference for being a fire marshal vs. a firefighter. Able to identify, communicate, and mitigate risks before they become existential problems.
  • Deep passion for understanding both games and their players, and the ability to deconstruct and articulate what makes for a successful game in today’s market.
  • Displays resourcefulness, passion and self-motivation.
  • Acts as a role model who embodies what we value.


  • Experience working in the early phases of development (Preproduction and Production) of AAA and/or Free-to-Play games with live services content.
  • Proficiency with business intelligence tools and comfortable building models to explore opportunities while working closely with analytics.
  • A self-motivated, lifelong learner who recognizes the games industry is always evolving; the only constant is change.


Category Product Manager
Level Senior
Contract Type Permanent
Hours Full Time
Date Posted 10 June 2024
Recruiter Take-Two Interactive
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