Join our upcoming webinar, Why User Churn Scoring is Essential for User Retention, and explore two critical metrics for evaluating app user churn:

• Churn probability
• Churn risk vs. Revenue loss

In this exclusive online webinar, brought to you by PocketGamer.biz and Adikteev, we'll share:

• Why these metrics matter when measuring churn
• How to use a Churn Scorecard to evaluate churn impact
• Ways to prove accuracy when predicting churn
• How to integrate churn prediction with existing retention strategies

Expert speakers include:

Clement Favier, Adikteev
Clement is Adikteev’s Global Chief Operations Officer. He started his career in Adikteev more than seven years ago as the company’s first Data Analyst. Since then, he’s been instrumental in growing Adikteev into what it is today. Clement is passionate about user acquisition, retention, gaming, mobile marketing, and app growth.

Kate Lovejoy, Adikteev
Kate is Adikteev’s US Managing Director and Chief Operating Officer. As an experienced growth strategist and operations leader, Kate excels at building high-performing account management teams in the mobile adtech space. She’s worked on campaigns for hundreds of top-grossing mobile games — including King, Zynga, EA, Machine Zone, Voodoo, and more — to help them reach their KPIs and generate excellent results.

Brian Baglow, PocketGamer.biz (moderator)
Brian is an experienced games industry insider, journalist and event organiser. He is a consulting editor on PocketGamer.biz, the leading b2b website for the mobile games industry.

Special thanks to our partners: Adikteev

This webinar is brought to you in association with Adikteev. Adikteev is the leading software and services provider for performance-driven app marketers. We help the world’s top-spending app publishers increase retention and drive incremental revenue. App marketers rely on us to deliver made-to-measure strategies, creatives and algorithms.