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Website editor,

Journalist / Editor / Writer - Editorial / Writing - , United Kingdom

Job Title Website editor,
Job Description

We are looking for somebody to develop and grow our site dedicated to the growing blockchain gaming scene. If you're an editor and writer who's interested in getting inside this burgeoning industry and communicating how NFTs are going to change the gaming world, this could be for you. 

The site is a b2b portal dedicated to demystifying, exploring and explaining the blockchain games space. Launched in 2018, it’s an editorial site aimed at those working in – or interested in finding out more about – the disruptive and burgeoning blockchain space and its intersection with the games industry.

The site is updated daily with news, features, interviews, deal news, profiles and other timely and regular editorial pieces that support and inform the games industry on matters of blockchain development and investment.

Its mission is to be an essential resource for people working in the blockchain games scene at every level, from curious students to the CEOs of ad networks and everybody in between. The team constantly asks itself what utility it provides the industry, and what it can do to report on and connect the blockchain games ecosystem.

The role

This is a full-time, work-from-home, editorial team leader position at Steel Media Ltd. Please note this is a website editorial role and not a video editing role. It's suitable for those with a written journalism background and not video editors. The job can be performed from home and so a London/Bath location is not essential, we will consider candidates from anywhere.

The purpose of this role is to manage, edit, commission and produce content for the blockchain gaming editorial brand at Steel Media. As well as the daily content of, the role may involve overseeing and contributing to brand extensions like awards and conferences like It is a varied and creative role that demands the successful candidate be a manager and an ambassador as well as a content creator. The site is still growing, and is dedicated to an exciting space in the games/entertainment world, so this is a great chance to be joining – you’ll shape not only this new brand, but also how the industry views blockchain, NFTs and player-owned economies.

The editor is a role that will be directly responsible for producing and commissioning daily content – such as news, interviews and features – for, and also taking a holistic interest in the strategy and perception of the site, and in all of Steel Media’s b2b output. You’ll be required to work with the writers, managers and other team members to devise and implement the content strategy for the .biz site, and support associated activities. Primarily, you will write content, and also run the small team that maintains and grows the site's traffic and community. You'll be responsible for its status in the tech, blockchain and games industry. You’ll organise yourself and your freelancers so that daily and weekly content targets are hit.

You’ll be responsible for planning and executing additional content (for instance, Top 50 Blockchain Games Companies specials) as needed, site regulars and other brand extensions. As a figurehead for the website you will take a prominent role in events like the Pocket Gamer Connects and Beyond Games conferences and be prepared to be on stage (or in front of camera) as a spokesperson for the company and the industry. You’ll also work closely with the rest of the editorial and sales teams to share ads opportunities.


The site editor role sits under the b2b side of Steel Media's business, alongside the editors of,, and, reporting directly to the senior management team. This role also contributes to our events, Pocket Gamer Connects and Beyond Games conferences and other related live activities. You will expected to maintain communication with all teams – including our b2c editorial branch etc – to ensure joined-up thinking and support across the company.

This is a fascinating time to be joining as this person will help shape the activities of the company in how we cover the hottest tech topics going forward. There will be a small team of freelancers to manage, and developing the team to get the best out of them is a key part of the role, as is working with other parts of the company to assure an efficient approach to editorial, events, sales, marketing.

You will work remotely, usually from your own home, and therefore a London or Bath location is not essential. But it is valuable that you have easy access to transport centres such as an airport, because when the world unlocks again you will be invited to represent Steel Media Ltd at relevant events. During a typical year, travel to and from events is important, and you will ideally have a valid passport. During such times, it may be necessary to work or travel outside of standard working hours.

Summary of responsibilities

The role would naturally evolve with market trends and any changes in the company, and as an editorial manager you will need to be flexible, but the initial focus would be items like this:

• The site’s expert content will need to be planned and created to hit daily targets. You will write some of it yourself, and deploy the site’s other freelance contributors to create the rest. You will plan, direct, manage, edit and promote the site’s editorial output with their help, to a level defined by the senior managers.
• You will consider data and insight from Google Analytics and elsewhere in order to devise editorial strategy, in order to increase readership. You will take an active interest in site traffic numbers and respond accordingly. SEO will be something you think about daily.
• You will keep abreast of industry developments and the latest tech and news, and be a fountain of knowledge on the subject of NFTs and blockchain games.
• You will also oversee the maintenance of social media channels that support such as the Twitter feed. You will identify, manage and create social media opportunities to grow and engage the reader community (LinkedIn or Telegram groups and so on). You will be aware of what’s going out on those channels and be prepared to take action to make it as effective as possible.
• You will help identify potential technical and strategic improvements to the site.
• You will manage and liaise with other members of your team on a daily basis, and manage internal/freelance output within a fixed budget.
• You will host daily meetings with your team members and essential freelancers to ensure team unity and efficient working.
• Oversee and grow regular parts of the site, ensuring core content continues. You will make sure that regular parts of the site, guest columns and repeating features, are maintained and updated.
• You will work with the ad team to deliver paid content within Steel Media's editorial guidelines. You will support new commercial opportunities; liaising with the CEO and head of sales on advertising/sponsorship opportunities, and feeding back leads/suggestions where possible. With the help of relevant staff members and with freelance support as needed, you will execute sponsored content and other commercial activity as it relates to your site.
• You will attend agreed industry events, and engage with the industry as well as developer and reader communities. You will be the brand’s ambassador, representing us at events and conferences and growing our contacts list and industry influence, and report from them where appropriate, as directed by the senior management.
• All Steel Media employees and contracted staff are expected to promote the brands or activities of Steel Media, positively, in both online and in day-to-day activities eg. If attending an event for the company, or actively using social media.
• You will help plan and manage industry events, including small-scale mixers and large-scale international conferences, as directed by the senior managers and with assistance from the Steel Media events team. This could involve helping coordinate tracks, speakers (selecting, contacting and liaising) and content. You may also be required to write content to support the marketing of any of Steel Media's events (relating to the content that would appear in emailers, on the various PG Connects sites or social channels) and host panels, podcasts etc.
• Actively contribute to conversations intended to improve Blockchain Gamer events and other IRL activities, strengthen links between the website and the event, and involve yourself in suggesting and sourcing speakers/companies (as well as promote them). The events like Beyond Games, Blockchain Games NEXT and Pocket Gamer Connects are a core part of Steel Media’s business and represent the “live” version of our sites and the team will look to you to embrace and promote them.
• Actively engage in pitching and planning new projects: Top 50s, Awards, podcasts and other activations. You’ll bring ideas to meetings for ways that this blockchain gaming site can grow. You will help originate and champion editorial improvements to the brand, and contribute ideas across the whole company.
• Support Steel Media’s other .biz site editors where needed and work with the directors on strategy for the whole b2b division, including contributing editorial and events ideas. All our editors work closely together to make sure that all our sites are covered in the event of illness of holiday, and you will play a role in that, having regular calls with them, connecting with them for help when you need it and likewise rendering assistance across the whole company if you can.

The ideal candidate

We’re looking for an experienced website editor – ideally at least one year of experience of running and commissioning a website, and three years of working in editorial in total – who can demonstrate that they are a safe pair of hands to lead this site into its next chapter.

It’s important that you are curious about blockchain, smart contracts and NFTs, and are interested in their potential in the games space. You do not need to be a heavy crypto investor (indeed, journalistic objectivity might suggest that’s a bad idea) and you don’t need to be an unquestioning enthusiast for every NFT project (again, you’ll need to apply journalistic scrutiny) but you do need to care about this nascent scene, believe in its future, and take the time to parse the scene and champion it. We are not necessarily looking for a ready-made blockchain expert, but we do hope you’re prepared to become one, and that you are prepared to demystify and celebrate the technology and investment going on in this area.

The editor needs to be organised, dependable, personable and have a level head, especially when on deadline. The ideal candidate is a self-motivated personality who enjoys getting under the skin of the industry, and getting the most out of their team. It's an ideal role for someone looking to further their career in the media, games and tech industries and who fundamentally understands the differences between the key players across all sides of the industry – from developers to publishers, advertising networks, influencers, middle-ware, upcoming technologies and so on.

You’ll have a keen interest in games, tech, science, business and new technologies and be hungry to find out more about blockchain, particularly about how the industry works. You'll be a great writer and editor, able to convey complicated ideas in a clear and lively fashion. You’ll have an editorial background in journalism (ideally with b2b experience), and are hungry for more responsibility or to take on a new, interesting site. You’ll need a good eye for what sort of editorial is of most utility to a growing industry. You'll be a great writer, and you’ll need to be an expert at managing deadlines, priorities and other people.

Plus you’ll benefit from a positive, entrepreneurial attitude. You’ll be a gamer; an early adopter; you’ll enjoy getting the best out of people; you’ll be good at spotting creative and commercial opportunities wherever they arise. You will be interested in the brand, the team, and the company, and be capable of putting their needs first.

Steel Media is a small company where the teams work on a number of projects simultaneously; decisions are made quickly, and no two days are the same. So you’ll need to be good at working independently when needed, and respond to the wider needs of the senior managers as they arise. You need to manage multiple communications channels daily, via email, Skype, Zoom and Google Docs and not be fazed by this. Due to working remotely, you will need to be comfortable being out of an office setting (it doesn't suit everyone) and be able to communicate and report to your line-manager via Skype and other online systems regularly.

Specific Requirements

• At least 3 years’ editorial experience (games/tech/b2b industry), at least one of them as a site editor.
• Proven track record in managing/commissioning online content.
• A broad understanding of what blockchain is and how it relates to games (or the honest desire to understand)
• Valid passport, no special visa or travel restrictions.
• Able to work home-based (with a very stable internet connection)
• Willingness to travel and represent the company at conferences sometimes.
• A wide interest in games, technology, business and digital entertainment.

For more information contact COO Dave Bradley [email protected]

Sector Editorial / Writing
Category Journalist / Editor / Writer
Level Manager
Contract Type Freelance
Hours Full Time
Date Posted 15 November 2021
Contact Dave Bradley
Email [email protected]
Recruiter Steel Media Ltd
Steel Media Ltd logo