ALL THE LATEST NEWS ABOUT THE VIRTUAL + AUGMENTED + MIXED REALITY BUSINESS

News

Magic Leap Partners The NBA

Magic Leap Partners The NBA

Magic Leap has announced its first sports partnership, with the NBA. The intent is to provide the next generation of sports viewing and interactivity through Magic Leap One and a newly created NBA App that will be available through the platform.

Using Magic Leap’s Screens platform, fans will be able to summon multiple virtual screens into their field of view. When paired with Digital Lightfield technology and spatial computing, these screens can be shown at any size and in any location, combined with supplemental graphics that allow fans to enjoy their favourite stats, replays and commentary, all without missing the game action.

At launch, users will be able to access a curated list of archived NBA games from recent seasons, as well as a selection of highlight clips, with work underway on live NBA games. Magic Leap has also used volumetric capture to bring a life-size Shaquille O’Neal presence into the living room.

Magic Leap is also seeking new use cases for its Screens technology and invites developers and creators of all backgrounds to contact them at [email protected].

 

You can watch Magic Leap CEO, Rony Abovitz, and NBA commissioner, Adam Silver, discuss the partnership in an onstage interview at Recode’s Code Media conference: 


Editor

Steve is an award-winning editor and copywriter with 20 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio as project manager for the UK’s first fully interactive digital TV channel. In addition to editing TheVirtualReport.biz, Steve contributes to PocketGamer.biz, PCGamesInsider.biz and BlockchainGamer.biz, as well as creating marketing content for a range of SMEs and agencies.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.