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Nobel Media And HTC Vive Announce Nobel Prize Partnership

Nobel Media And HTC Vive Announce Nobel Prize Partnership

Nobel Media and HTC Vive have joined forces to create the first VR experience for the Nobel Prize in Physiology or Medicine. The VR experience, The Circadian Rhythm, will allow viewers to examine the human body at a cellular level.

Demonstrating how the body’s biological clock works, using VR as an interactive platform. the experience showcases the contributions made by Nobel Laureates and how plants, animals and humans adapt their biological rhythm so that it is synchronised with the Earth’s revolutions.

 

Hall, Rosbash And Young
Nobel Media and HTC Vive are to create the experience as a visualisation of 2017’s Nobel Prize in Physiology or Medicine, awarded to Jeffrey C. Hall, Michael Rosbash and Michael W. Young for their discoveries of molecular mechanisms controlling the circadian rhythm.

Mattias Fyrenius, CEO at Nobel Media said, “We are creating unique VR experiences that showcase important moments and lessons that the world can benefit from…The Circadian Rhythm is another great testament to how emerging technologies like VR can provide an unparalleled experience and moment of learning.”

 

Breakthrough Achievements

Viveport President, Rikard Steiber added, “We believe that the mysteries of our physiology and the world of physics can best be explored when you experience the breakthrough achievements of Nobel Prize Laurates in VR - imagine being in a cell and see the biological clock at work or at the beginning of time when the Big Bang happens”.

The experience will first be shown during Nobel Week and then free via Viveport in March 2018.

Intern Staff Writer

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