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Cross-Platform AR Start-up Gets $8M Investment

Date Type Companies involved Size
February 12th, 2018 investment 8th Wall $8m
Cross-Platform AR Start-up Gets $8M Investment

California-based Augmented Reality tech start-up, 8th Wall, has garnered $8 million in a Series A funding round to make developer tools.

8th Wall was set up by former Google and Facebook engineers with the aim to provide tools to make AR apps.

Its platform can be integrated into both Apple’s ARKit and Google’s ARCore, enables full scale tracking, as well as lighting estimation, surface detection and camera overlays.

The company plans to use the investment to expand its toolset with new products and services for AR developers.

 

Breaking Down The Walls

The $8 million funding round was led by Norwest Venture Partners, which was also a lead seed investor in the company. NVP general partner Vab Goel will join 8th Wall’s board of directors.

Other investors in the round included The Venture Reality Fund (The VR Fund), Shasta Ventures and Sparkland Capital.

The funding round brings total investment to date in 8th Wall up to $10.4 million.

 

Catalyst For Growth

“Most people’s first experiences with AR will happen on mobile, and mobile AR will undoubtedly be the catalyst for growth in a wide range of industries,” said 8th Wall CEO Erik Murphy-Chutorian.

“AR presents the chance to reimagine applications in a way never previously possible and will lead to user interactions that are much more natural. AR developers hold the key, but they need a new suite of tools and services to make it happen. We help them get through the door faster.”

 

This story was first published on our sister site, PocketGamer.biz.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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