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Inception Raises $15M Investment

Date Type Companies involved Size
August 7th, 2017 investment $15m
Inception Raises $15M Investment

Inception, a next-generation immersive content network, has announced a $15M Series A funding round led by RTL Group, a global leader across broadcast, content and digital. Additional investors include James Packer, Gigi Levy-Weiss, and iAngels. This investment will help Inception expand its content catalogue, enhance its technology platform and accelerate growth.

Founded last year, Inception‘s combination of proprietary technology and exclusive content formats delivers interactive VR experiences via an app, including original programming created with publishers and rights owners, channels of serialised interactive content and curated third party content.

 

The Next Level

Benny Arbel, Inception’s CEO said, “Our unique combination of great technology and content will make VR more accessible and enjoyable for audiences around the world. Together, RTL Group and Inception can play a key role in shaping that experience by combining our expertise in content creation, episodic storytelling, and immersive technology to take audiences to the next level.”

Christos Schizas, Vice President Business Development and Group Synergies at RTL Group, will join Inception’s Board of Directors. He sais, “Virtual Reality is a new medium for content and creative ideas, which are at the heart of what we do. That’s why it is only natural to explore ways of augmenting our total video universe with this new medium. We see clear potential for synergies with our existing portfolio of content production, multi-platform networks and advertising solutions. Inception’s experience and entrepreneurial spirit will match perfectly with our tradition and capabilities.”

Inception has apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream and HTC Vive, with Microsoft Windows Mixed Reality and Sony PS VR coming soon.


Editor

Steve has been a games journalist on and off since the first PlayStation made games ‘cool’, but he’s never forgotten the thrill of finding a Space Invaders machine in the wild. Neuromancer is one of his favourite books and The Matrix is one of his favourite movies, so he’s been ready for VR all his life.

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