IMAX and Warner Bros have announced a new VR co-financing and production agreement to develop and release three premium, interactive VR experiences based on some of Warner Bros’ upcoming blockbuster films, including Justice League, Aquaman and a third experience that has yet to be announced.
The companies plan to launch one experience each year – beginning with Justice League VR in late 2017 – with all to receive an exclusive window in IMAX VR centres before being made available to other VR platforms, including in-home and mobile offerings.
IMAX CEO Richard L. Gelfond said, "A key component of our vision for VR is to help usher in the first wave of high-end blockbuster-based content. This type of premium content will introduce audiences to virtual reality in standalone and multiplex-based IMAX VR centres as well as other platforms."
A Groundbreaking Experience
"We believe that capitalising on our well-known DC properties will broaden the appeal of this fast growing technology," said Ron Sanders, President at Warner Bros Worldwide Home Entertainment Distribution. "Using content and characters from these upcoming films and incorporating creative direction from some of Hollywood's most innovative filmmakers will help us to bring a groundbreaking experience to audiences and consumers who are hungry for a cutting-edge Virtual Reality experience."